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Microeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues. The 14th Edition emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. Hallmark features in the chapter openings and endings encourage you to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to, and deeper understanding of, today's events.
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- Höfundur: Michael Parkin
- Útgáfa:14
- Útgáfudagur: 2022-02-18
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- Format:Page Fidelity
- ISBN 13: 9781292434728
- Print ISBN: 9781292434599
- ISBN 10: 1292434724
Efnisyfirlit
- Title Page
- Copyright
- Pearson’s Commitment to Diversity, Equity, and Inclusion
- Dedication
- About The Author
- Brief Contents
- Alternative Pathways Through The Chapters
- Detailed Contents
- Economics 14th Edition
- Preface
- Part One: Introduction
- Chapter 1. What Is Economics?
- Definition of Economics
- Two Big Economic Questions
- What, How, and For Whom?
- Do Choices Made in the Pursuit of Self-Interest also Promote the Social Interest?
- The Economic Way of Thinking
- A Choice Is a Tradeoff
- Making a Rational Choice
- Benefit: What You Gain
- Cost: What You Must Give Up
- How Much? Choosing at the Margin
- Choices Respond to Incentives
- Economics as Social Science and Policy Tool
- Economist as Social Scientist
- Economist as Policy Adviser
- Economists in the Economy
- Jobs for an Economics Major
- Will Jobs for Economics Majors Grow?
- Earnings of Economics Majors
- Skills Needed for Economics Jobs
- A Diversity Challenge in the Economics Profession
- Appendix Graphs in Economics
- Graphing Data
- Graphing Economic Data
- Scatter Diagrams
- Graphs Used in Economic Models
- Variables That Move in the Same Direction
- Variables That Move in Opposite Directions
- Variables That Have a Maximum or a Minimum
- Variables That Are Unrelated
- The Slope of a Relationship
- The Slope of a Straight Line
- The Slope of a Curved Line
- Graphing Relationships Among More Than Two Variables
- Ceteris Paribus
- When Other Things Change
- Mathematical Note Equations of Straight Lines
- At Issue
- Economics In The News
- Chapter 2. The Economic Problem
- Production Possibilities and Opportunity Cost
- Production Possibilities Frontier
- Production Efficiency
- Tradeoff Along the PPF
- Opportunity Cost
- Using Resources Efficiently
- The PPF and Marginal Cost
- Preferences and Marginal Benefit
- Allocative Efficiency
- Gains from Trade
- Comparative Advantage and Absolute Advantage
- Achieving the Gains from Trade
- The Liz–Joe Economy and Its PPF
- Economic Growth
- The Cost of Economic Growth
- A Nation’s Economic Growth
- Changes in What We Produce
- Economic Coordination
- Firms
- Markets
- Property Rights
- Money
- Circular Flows Through Markets
- Coordinating Decisions
- Economics In Action
- Economics In The News
- Understanding the Scope of Economics Your Economic Revolution
- Talking with Esther Duflo
- Production Possibilities and Opportunity Cost
- Chapter 1. What Is Economics?
- Chapter 3. Demand And Supply
- Markets and Prices
- Demand
- The Law of Demand
- Demand Curve and Demand Schedule
- A Change in Demand
- A Change in the Quantity Demanded Versus a Change in Demand
- Supply
- The Law of Supply
- Supply Curve and Supply Schedule
- A Change in Supply
- A Change in the Quantity Supplied Versus a Change in Supply
- Market Equilibrium
- Price as a Regulator
- Price Adjustments
- Predicting Changes in Price and Quantity
- An Increase in Demand
- A Decrease in Demand
- An Increase in Supply
- A Decrease in Supply
- Changes in Both Demand and Supply
- Mathematical Note Demand, Supply, and Equilibrium
- Economics In The News
- Chapter 4. Elasticity
- Price Elasticity of Demand
- Calculating Price Elasticity of Demand
- Inelastic and Elastic Demand
- The Factors That Influence the Elasticity of Demand
- Elasticity Along a Linear Demand Curve
- Total Revenue and Elasticity
- Your Expenditure and Your Elasticity
- More Elasticities of Demand
- Income Elasticity of Demand
- Cross Elasticity of Demand
- Elasticity of Supply
- Calculating the Elasticity of Supply
- The Factors That Influence the Elasticity of Supply
- Economics In Action
- Economics In The News
- Price Elasticity of Demand
- Chapter 5. Efficiency And Equity
- Resource Allocation Methods
- Market Price
- Command
- Majority Rule
- Contest
- First-Come, First-Served
- Lottery
- Personal Characteristics
- Force
- Benefit, Cost, and Surplus
- Demand, Willingness to Pay, and Value
- Individual Demand and Market Demand
- Consumer Surplus
- Supply and Marginal Cost
- Supply, Cost, and Minimum Supply-Price
- Individual Supply and Market Supply
- Producer Surplus
- Is the Competitive Market Efficient?
- Efficiency of Competitive Equilibrium
- Market Failure
- Sources of Market Failure
- Alternatives to the Market
- Is the Competitive Market Fair?
- It’s Not Fair if the Result Isn’t Fair
- It’s Not Fair if the Rules Aren’t Fair
- Case Study: A Generator Shortage in a Natural Disaster
- Economics In Action
- At Issue
- Economics In The News
- Resource Allocation Methods
- Chapter 6. Government Actions Inmarkets
- A Housing Market with a Rent Ceiling
- A Housing Shortage
- Increased Search Activity
- An Illicit Market
- Inefficiency of a Rent Ceiling
- Are Rent Ceilings Fair?
- A Labor Market with a Minimum Wage
- Minimum Wage Brings Unemployment
- Is the Minimum Wage Fair?
- Inefficiency of a Minimum Wage
- Taxes
- Tax Incidence
- Equivalence of a Tax on Buyers and Sellers
- Taxes and Efficiency
- Tax Influence of the Elasticity of Demand
- Tax Influence of the Elasticity of Supply
- Taxes and Fairness
- The Big Tradeoff
- Production Quotas and Subsidies
- Production Quotas
- Subsidies
- Markets for Illegal Goods
- A Free Market for a Drug
- A Market for an Illegal Drug
- Legalizing and Taxing Drugs
- Economics In Action
- At Issue
- Economics In The News
- A Housing Market with a Rent Ceiling
- Chapter 7. Global Markets In Action
- How Global Markets Work
- International Trade Today
- What Drives International Trade?
- Why the United States Imports T-Shirts
- Why the United States Exports Airplanes
- Winners, Losers, and the Net Gain from Trade
- Gains and Losses from Imports
- Gains and Losses from Exports
- Gains for All
- International Trade Restrictions
- Tariffs
- Import Quotas
- Other Import Barriers
- Export Subsidies
- The Case Against Protection
- Helps an Infant Industry Grow
- Counteracts Dumping
- Saves Domestic Jobs
- Allows Us to Compete with Cheap Foreign Labor
- Penalizes Lax Environmental Standards
- Prevents Rich Countries from Exploiting Developing Countries
- Reduces Offshore Outsourcing that Sends Good U.S. Jobs to Other Countries
- Avoiding Trade Wars
- Why Is International Trade Restricted?
- Compensating Losers
- Economics In Action
- At Issue
- Economics In The News
- Understanding How Markets Work The Amazing Market
- Talking with Susan Athey
- How Global Markets Work
- Chapter 8. Utility And Demand
- Consumption Choices
- Consumption Possibilities
- Preferences
- Utility-Maximizing Choice
- A Spreadsheet Solution
- Choosing at the Margin
- The Power of Marginal Analysis
- Revealing Preferences
- Predictions of Marginal Utility Theory
- A Fall in the Price of a Movie
- A Rise in the Price of Soda
- A Rise in Income
- The Paradox of Value
- Temperature: An Analogy
- New Ways of Explaining Consumer Choices
- Behavioral Economics
- Neuroeconomics
- Controversy
- Economics In Action
- Economics In The News
- Consumption Choices
- Chapter 9. Possibilities, Preferences, And Choices
- Consumption Possibilities
- Budget Line
- Budget Equation
- Preferences and Indifference Curves
- Marginal Rate of Substitution
- Degree of Substitutability
- Predicting Consumer Choices
- Best Affordable Choice
- A Change in Price
- A Change in Income
- Substitution Effect and Income Effect
- Economics In Action
- Economics In The News
- Understanding Households’ Choices Making the Most of Life
- Talking with Steven D. Levitt
- Consumption Possibilities
- Chapter 10. Organizing Production
- The Firm and Its Economic Problem
- The Firm’s Goal
- Accounting Profit
- Economic Accounting
- A Firm’s Opportunity Cost of Production
- Economic Accounting: A Summary
- The Firm’s Decisions
- The Firm’s Constraints
- Technological and Economic Efficiency
- Technological Efficiency
- Economic Efficiency
- Information and Organization
- Command Systems
- Incentive Systems
- The Principal–Agent Problem
- Coping with the Principal–Agent Problem
- Types of Business Organization
- Pros and Cons of Different Types of Firms
- Markets and the Competitive Environment
- Measures of Concentration
- Limitations of a Concentration Measure
- Produce or Outsource? Firms and Markets
- Firm Coordination
- Market Coordination
- Why Firms?
- Economics In Action
- Economics In The News
- The Firm and Its Economic Problem
- Chapter 11. Output And Costs
- Decision Time Frames
- The Short Run
- The Long Run
- Short-Run Technology Constraint
- Product Schedules
- Product Curves
- Total Product Curve
- Marginal Product Curve
- Average Product Curve
- Short-Run Cost
- Total Cost
- Marginal Cost
- Average Cost
- Marginal Cost and Average Cost
- Why the Average Total Cost Curve Is U-Shaped
- Cost Curves and Product Curves
- Shifts in the Cost Curves
- Long-Run Cost
- The Production Function
- Short-Run Cost and Long-Run Cost
- The Long-Run Average Cost Curve
- Economies and Diseconomies of Scale
- Economics In Action
- Economics In The News
- Decision Time Frames
- Chapter 12. Perfect Competition
- What Is Perfect Competition?
- How Perfect Competition Arises
- Price Takers
- Economic Profit and Revenue
- The Firm’s Decisions
- The Firm’s Output Decision
- Marginal Analysis and the Supply Decision
- Temporary Shutdown Decision
- The Firm’s Supply Curve
- Output, Price, and Profit in the Short Run
- Market Supply in the Short Run
- Short-Run Equilibrium
- A Change in Demand
- Profits and Losses in the Short Run
- Three Possible Short-Run Outcomes
- Output, Price, and Profit in the Long Run
- Entry and Exit
- A Closer Look at Entry
- A Closer Look at Exit
- Long-Run Equilibrium
- Changes in Demand and Supply as Technology Advances
- A Decrease in Demand
- An Increase in Demand
- Technological Advances Change Supply
- Competition and Efficiency
- Efficient Use of Resources
- Choices, Equilibrium, and Efficiency
- Economics In Action
- Economics In The News
- What Is Perfect Competition?
- Chapter 13. Monopoly
- Monopoly and How It Arises
- How Monopoly Arises
- Monopoly Price-Setting Strategies
- A Single-Price Monopoly’s Output and Price Decision
- Price and Marginal Revenue
- Marginal Revenue and Elasticity
- Price and Output Decision
- Single-Price Monopoly and Competition Compared
- Comparing Price and Output
- Efficiency Comparison
- Redistribution of Surpluses
- Rent Seeking
- Rent-Seeking Equilibrium
- Price Discrimination
- Two Ways of Price Discriminating
- Increasing Profit and Producer Surplus
- A Price-Discriminating Airline
- Efficiency and Rent Seeking with Price Discrimination
- Monopoly Regulation
- Efficient Regulation of a Natural Monopoly
- Second-Best Regulation of a Natural Monopoly
- Economics In Action
- Economics In The News
- Monopoly and How It Arises
- Chapter 14. Monopolistic Competition
- What Is Monopolistic Competition?
- Large Number of Firms
- Product Differentiation
- Competing on Quality, Price, and Marketing
- Entry and Exit
- Examples of Monopolistic Competition
- Price and Output in Monopolistic Competition
- The Firm’s Short-Run Output and Price Decision
- Profit Maximizing Might Be Loss Minimizing
- Long Run: Zero Economic Profit
- Monopolistic Competition and Perfect Competition
- Is Monopolistic Competition Efficient?
- Product Development and Marketing
- Product Development
- Advertising
- Using Advertising to Signal Quality
- Brand Names
- Efficiency of Advertising and Brand Names
- Economics In Action
- Economics In The News
- What Is Monopolistic Competition?
- Chapter 15. Oligopoly
- What Is Oligopoly?
- Barriers to Entry
- Small Number of Firms
- Examples of Oligopoly
- Oligopoly Games
- What Is a Game?
- The Prisoners’ Dilemma
- An Oligopoly Price-Fixing Game
- A Game of Chicken
- Repeated Games and Sequential Games
- A Repeated Duopoly Game
- A Sequential Entry Game in a Contestable Market
- Antitrust Law
- The Antitrust Laws
- Price Fixing Always Illegal
- Three Antitrust Policy Debates
- Mergers and Acquisitions
- Economics In Action
- Economics In The News
- Understanding Firms and Markets Managing Change and Limiting Market Power
- Talking with Thomas Hubbard
- What Is Oligopoly?
- Chapter 16. Public Choices, Public Goods, And Healthcare
- Public Choices
- Why Governments?
- Public Choice and the Political Marketplace
- Political Equilibrium
- What Is a Public Good?
- A Fourfold Classification
- The Things Our Governments Buy
- Providing Public Goods
- The Free-Rider Problem
- Marginal Social Benefit of a Public Good
- Marginal Social Cost of a Public Good
- Efficient Quantity of a Public Good
- Inefficient Private Provision
- Efficient Public Provision
- Inefficient Public Overprovision
- The Economics of Healthcare
- Healthcare Market Failure
- Alternative Public Choice Solutions
- Better Solutions?
- Economics In Action
- At Issue
- Economics In The News
- Public Choices
- Chapter 17. Externalities
- Externalities In Our Lives
- Negative Production Externalities
- Positive Production Externalities
- Negative Consumption Externalities
- Positive Consumption Externalities
- Negative Externality: Pollution
- Private, External, and Social Cost
- Establish Property Rights
- Mandate Clean Technology
- Tax or Cap and Price Pollution
- Coping with Global Externalities
- Negative Externality: The Tragedy of the Commons
- Unsustainable Use of a Common Resource
- Inefficient Use of a Common Resource
- Achieving an Efficient Outcome
- Positive Externality: Knowledge
- Private Benefits and Social Benefits
- Government Actions in the Market with External Benefits
- Illustrating an Efficient Outcome
- Bureaucratic Inefficiency and Government Failure
- Economics In Action
- At Issue
- Economics In The News
- Understanding Market Failure and Government We, the People, ...
- Talking with Caroline M. Hoxby
- Externalities In Our Lives
- Chapter 18. Markets For Factors Of Production
- The Anatomy of Factor Markets
- Markets for Labor Services
- Markets for Capital Services
- Markets for Land Services and Natural Resources
- Entrepreneurship
- The Demand for a Factor of Production
- Value of Marginal Product
- A Firm’s Demand for Labor
- A Firm’s Demand for Labor Curve
- Changes in a Firm’s Demand for Labor
- Labor Markets
- A Competitive Labor Market
- Differences and Trends in Wage Rates
- A Labor Market with a Union
- Capital and Natural Resource Markets
- Capital Rental Markets
- Land Rental Markets
- Nonrenewable Natural Resource Markets
- Mathematical Note Present Value and Discounting
- Economics In Action
- At Issue
- Economics In The News
- The Anatomy of Factor Markets
- Chapter 19. Economic Inequality
- Economic Inequality in the United States
- The Distribution of Income
- The Income Lorenz Curve
- The Distribution of Wealth
- Wealth or Income?
- Annual or Lifetime Income and Wealth?
- Trends in Inequality
- Poverty
- Inequality in the World Economy
- Income Distributions in Selected Countries
- Global Inequality and Its Trends
- The Sources of Economic Inequality
- Human Capital
- Discrimination
- Contests Among Superstars
- Unequal Wealth
- Income Redistribution
- Income Taxes
- Income Maintenance Programs
- Subsidized Services
- The Big Tradeoff
- Economics In Action
- Economics In The News
- Economic Inequality in the United States
- Chapter 20. Uncertainty And Information
- Decisions in the Face of Uncertainty
- Expected Wealth
- Risk Aversion
- Utility of Wealth
- Expected Utility
- Making a Choice with Uncertainty
- Buying and Selling Risk
- Insurance Markets
- A Graphical Analysis of Insurance
- Risk That Can’t Be Insured
- Private Information
- Asymmetric Information: Examples and Problems
- The Market for Used Cars
- The Market for Loans
- The Market for Insurance
- Uncertainty, Information, and the Invisible Hand
- Information as a Good
- Monopoly in Markets That Cope with Uncertainty
- Economics In Action
- Economics In The News
- Understanding Factor Markets, Inequality, and Uncertainty For Whom?
- Talking with Raj Chetty
- Decisions in the Face of Uncertainty
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
- Z
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