Efnisyfirlit

• Title Page
• Copyright Page
• Contents
• Preface
• Acknowledgments
• About the Author
• PART 1 Introduction
  • Chapter 1 Introduction to the Meetings, Expositions, Events, and Conventions Industry (MEEC)
    • Introduction
    • Accepted Practices Exchange
    • What Is a Meeting?
    • The Organizational Structure of the Hospitality Industry: How MEEc Fits in
    • Evolution and Maturation of the MEEc Industry
    • This Book: Meetings, Expositions, Events, and Conventions: An Introduction to the Industry
    • Employment in and Around the MEEc Industry
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
  • Chapter 2 Meeting, Exhibition, Event, and Convention Organizers and Sponsors
    • Purpose of This chapter
    • Who Holds the Gatherings
    • Entities That Help Organize Gatherings
    • The Future of Meetings, Organizers, and Sponsors
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
• PART 2 Key Players
  • Chapter 3 Destination Marketing Organizations (DMOs)
    • Introduction
    • The Role and Function of Destination Marketing Organizations
    • What a DMO can Do for Meeting Professionals
    • DMO Services for Meeting Professionals
    • Destination Marketing Association International
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • Internet Sites for Reference
    • Contact Information
    • About the Chapter Contributor
  • Chapter 4 Meeting and Convention Venues
    • Introduction
    • Hotels
    • Convention Centers
    • Conference Centers
    • Retreat Facilities
    • Cruise Ships
    • Specific Use Facilities
    • Colleges and Universities
    • Unusual Venues
    • Common Issues
    • Function Rooms and Setups
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
  • Chapter 5 Exhibitions
    • Introduction
    • History
    • Types of Exhibitions
    • Exhibition Management: Key Players
    • Considerations in Planning the Show
    • Exhibitor Perspective
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • References
    • About the Chapter Contributor
  • Chapter 6 Service Contractors
    • Introduction
    • Definition of the Service Contractor
    • Service Contractors Responsibilities
    • Evolution of Service Contractors
    • Organization of a Services Contracting Company
    • Specialty Service Contractors
    • Exhibitor-Appointed Service Contractors
    • Relationship Between Contractors and Event Organizers
    • Resources in the Service Contractor Industry
    • Future Trends 1
    • So How Does It All Work?
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
  • Chapter 7 Destination Management Companies
    • Introduction
    • Definition of Destination Management Company
    • Services Provided by Destination Management Companies
    • Destination Management Company Versus Destination Marketing Organization
    • The Destination Management Company Organization
    • Business Model of Destination Management Companies
    • Destination Management Company Process
    • Finding and Selecting a Destination Management Company
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
  • Chapter 8 Special Events Management
    • A Working Definition of a Special Event
    • History and Background
    • Planning Tools for a Special Event
    • Understanding the Target Market for Your Special Event
    • Preparing for the Special Event
    • The Special Event Budget
    • Breakdown of the Special Event
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
• PART 3 Important Elements in Meeting, Exposition, Event, and Convention Planning
  • Chapter 9 Planning and Producing MEEC Gatherings
    • Introduction
    • Setting Objectives
    • Importance of Education
    • Needs Analysis
    • Developing SMART Objectives
    • Site Selection
    • Request for Proposal
    • Budgetary Concerns
    • Cost Control
    • Control in MEEC
    • Program Implementation
    • Session Scheduling
    • Refreshment Breaks and Meal Functions
    • Speaker Arrangements
    • Audiovisual Equipment
    • Managing Speakers on Site
    • Registration
    • Housing
    • Meeting and Event Specification Guide
    • Pre- and Post-Con Meetings
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
  • Chapter 10 Food and Beverage
    • Introduction
    • Catered Events
    • Style of Service
    • Menus
    • Food Consumption Patterns
    • Menu Restrictions
    • Food and Beverage Attrition
    • Beverage Events
    • Hospitality Suites
    • Rooms
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
  • Chapter 11 Legal Issues in the MEEC Industry
    • Introduction
    • Negotiation
    • Contracts
    • Risk Management
    • Americans with Disabilities Act
    • Intellectual Property
    • Labor Issues
    • Ethics in MEEC
    • Supplier Relations
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
  • Chapter 12 Technology and the Meeting Professional
    • Introduction
    • Before the Event or Conference
    • Marketing and Communications
    • During the Event
    • Post-Conference Technology Applications
    • Virtual Gatherings
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributors
  • Chapter 13 Green Meetings and Social Responsibility
    • Introduction to Green Meetings
    • Why Go Green—The Bottom Line
    • Opportunities to Go Green
    • Greenwashing
    • Green Meeting Standards
    • Evaluating Efforts
    • Going Green Versus Sustainability
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributors
  • Chapter 14 International Aspects in MEEC
    • Introduction
    • How MEEC Varies Around the Globe
    • Ownership, Sponsorship, and Management Models
    • Important International Meeting and Trade Fair Associations
    • International MEEC Considerations
    • Trade Fair Certification
    • Future Trends
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
  • Chapter 15 Putting It All Together
    • Introduction
    • The Association
    • Request for Proposal
    • First Site Inspection
    • Second Site Inspection
    • Marketing Committee
    • Creation of the Program
    • Partnerships
    • One-Year to Six-Month Countdown
    • Six Months to Day of the Meeting
    • After the Meeting
    • Summary
    • Key Words and Terms
    • Review and Discussion Questions
    • About the Chapter Contributor
• Appendix
• Glossary
• Index

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