Efnisyfirlit

• Cover
• Title page
• Copyright
• Dedication
• TABLE OF CONTENTS
• PREFACE
• ACKNOWLEDGMENTS
• ABOUT THE AUTHORS
• CHAPTER 1: Mediated Communication and Its Kin: Understanding What We Are Talking About
  • HIGH HOPES AND CRUCIAL CONCERNS
    • Easy Information Access Versus Information Overload
    • Citizen Journalism Versus Fake News
    • Connectedness Versus Alienation
  • DEFINITION OF COMMUNICATION
  • NONINTERACTIVE, REACTIVE, AND INTERACTIVE COMMUNICATION
  • ELEMENTS IN THE COMMUNICATION PROCESS
  • ORGANIZATIONS AND GROUPS IN MASS COMMUNICATION
  • THE ISSUE OF MASS IN MASS COMMUNICATION
  • FUNCTIONS OF MASS COMMUNICATION
  • MEDIATED COMMUNICATION
  • KEY TERMS
  • REFERENCES
• CHAPTER 2: Media Shaping Our World Perceptions: “The Pictures in Our Heads”
  • FIRST- AND SECOND-HAND EXPERIENCES
  • CULTIVATION THEORY
    • Cultural Indicators Research Project
    • Method Spotlight (Multi-Method): TV Portrayals and the Real World
    • Criticism on Cultivation Theory and Research
  • REFINEMENTS BEYOND ORIGINAL CULTIVATION
    • Differentiating Genres
    • Differentiated Cultivation Impacts
    • The Heuristic Processing Model
  • COGNITIVE LENS TO MEDIA IMPACTS ON REAL-WORLD PERCEPTIONS
    • Priming
    • Exemplification Theory
  • KEY TERMS
  • REFERENCES
• CHAPTER 3: Social Group Perceptions and Media: Those We Like and Dislike
  • THE ISSUE OF MEDIA REINFORCING STEREOTYPES
  • STEREOTYPES—EFFICIENT, ACCURATE, ETHICAL?
  • MEDIA REPRESENTATIONS OF SOCIAL GROUPS
    • Method Spotlight (Content Analysis): Social Groups Represented in Prime Time
  • THEORY FRAMEWORKS ON GROUP PORTRAYAL IMPACTS
    • Cognitive Perspectives: Media Priming of Stereotypes and Implicit Bias
    • A Motivational Perspective to Intergroup Communication: Social Identity Theory
    • Differentiations of Stereotype Content and Impacts
  • COUNTERACTING STEREOTYPING THROUGH MEDIA MESSAGES
  • KEY TERMS
  • REFERENCES
• CHAPTER 4: Media Use Motivations: Addressing Your Needs and Managing Your Self
  • ALWAYS COMMUNICATING
  • THE USES-AND-GRATIFICATIONS APPROACH
    • Origins
    • Explication
    • The Golden Age
    • Criticism
    • Method Spotlight (Survey): The Appeal of Talent Reality Tv
    • Seventy Years of Research
  • NEW PERSPECTIVES TO MOTIVATIONS FOR MEDIATED COMMUNICATION: SHAPE YOUR SELF!
    • Mediated Communication for Developmental Purposes
    • The Downside of Mediated Communication as Developmental Toolbox
    • Self-Management and Identity Reinforcement
    • Stereotype Threat and Lift
  • KEY TERMS
  • REFERENCES
• CHAPTER 5: Emergence and Interpretation of Issues: How Topics Catch the Limelight
  • AGENDA SETTING
    • The Basics
    • Method Spotlight (Experiment): News’ Impact on Issue Importance
    • Media Priming
    • Refinements
    • Agenda Building
    • Agenda Setting in a Fragmented and Interactive Media Landscape
  • FRAMING
    • The Basics
    • Illustrating Framing Research—The Issue of Obesity
    • Framing—A “Catch-All” Phrase?
  • KEY TERMS
  • REFERENCES
• CHAPTER 6: Following and Contributing to News: Keeping Up With What’s Going On
  • TECTONIC SHIFTS IN THE NEWS LANDSCAPE
    • From Gatekeeping to Gatewatching
    • Newsworthiness and Shareworthiness
    • Method Spotlight (Content Analysis): News Comments as Challenge to Mainstream Views
  • PAYING ATTENTION TO NEWS
    • Attention Levels
    • Informational Utility
    • Attention to Self-Interests, Values, and Groups
  • NEWS KNOWLEDGE AND RELEVANT DEVELOPMENTS
    • Accessing and Learning From News
    • High-Choice Media Environment
    • Overarching News Flaws
    • The Softening of News
  • KEY TERMS
  • REFERENCES
• CHAPTER 7: Mediated Politics: Challenges for Constructive Conflict
  • WHAT IS POLITICAL COMMUNICATION?
  • INCIVILITY IN PUBLIC DISCOURSE
  • DIVIDES IN THE ELECTORATE
    • Polarization of Political Attitudes
    • Confirmation Bias
    • Cognitive Engagement
    • Method Spotlight (Experiment, Observations): Confirmation Bias in Online Search
  • MEDIATIZATION
  • THE JIGSAW OF POLITICAL COMMUNICATION
  • KEY TERMS
  • REFERENCES
• CHAPTER 8: Your Opinion Expression in a Public Context: Speaking Out Loud?
  • WHAT’S AN OPINION?
  • UNDERSTANDINGS AND IMPORTANCE OF PUBLIC OPINION
  • SPIRAL OF SILENCE THEORY
    • Public Opinion and Fear of Isolation
    • The Quasi-Statistical Sense
    • Spiraling Dynamics
    • Dual Climate of Opinion and Other Pitfalls of Public Opinion
    • Opinion Expression as the Key Outcome
    • Reference Groups, Avant-gardes, and Hard Cores
    • Empirical Evidence for Spiral of Silence Processes
  • PUBLIC OPINION IN THE INTERNET ERA
    • Gauging Public Opinion Online
    • Online Versus Offline Opinion Expression
    • Hearing or Avoiding the Other Side?
    • Method Spotlight (Survey): Speaking Up Online
  • KEY TERMS
  • REFERENCES
• CHAPTER 9: Persuasion Dynamics: Our Views Swayed
  • DEFINING PERSUASION
  • AT THE HEART OF PERSUASION: ATTITUDES
  • DIFFERENTIATING SOURCES IN PERSUASION
  • THE SLEEPER EFFECT IN THE INTERNET AGE
  • KEY CHARACTERISTICS OF PERSUASIVE MESSAGES
    • Argument Quality
    • Two-Sidedness
    • Evidence Type
  • RECIPIENT AND SITUATION CHARACTERISTICS
    • Personal Relevance
    • Attitude Importance
    • Need for Cognition
  • ELABORATION LIKELIHOOD MODEL
    • Processing Modes
    • Motivation and Ability
    • Peripheral Processing Route
    • Central Processing Route
    • Bottom Line
  • KEY TERMS
  • REFERENCES
• CHAPTER 10: Emotions and Excitation: Your Feelings in a Mediated Context
  • WHY CARE ABOUT EMOTIONS?
  • COMPONENTS AND RELEVANCE OF EMOTIONS
  • FUNCTIONALITY OF EMOTIONS THEN AND NOW
  • EMPATHY IN MEDIATED COMMUNICATION
  • UNDERSTANDING EXCITATION FROM MEDIATED COMMUNICATION
    • Excitation Transfer Theory
    • Implications of Excitation Transfer
    • Method Spotlight (Experiment, Physiological Data): Football Thrills
  • DESENSITIZATION AND ATTENTION PROBLEMS
  • FEAR AS EXAMPLE FOR A SPECIFIC EMOTION
  • KEY TERMS
  • REFERENCES
• CHAPTER 11: Pleasure and Enjoyment Seeking: Using Media to Feel High and Low
  • MOOD MANAGEMENT THEORY
    • Assumptions
    • Predictions
    • Mood-Impacting Message Characteristics
    • Method Spotlight (Experiment, Observations): Picking Out Entertainment
    • Applicability and Challenges
  • AFFECTIVE DISPOSITION THEORY OF MEDIA ENJOYMENT
    • Media Enjoyment
    • Affective Disposition and Dispositional Mediation of Affect
    • Moral Judgment
    • Antiheroes and Morally Ambiguous Characters
  • EUDAIMONIA
  • KEY TERMS
  • REFERENCES
• CHAPTER 12: Health and Risk Communication: Super Bodies and Death Fears
  • PUBLIC HEALTH COMMUNICATION CAMPAIGNS
  • SOCIAL COGNITIVE THEORY
    • Human Capabilities
    • Observational Learning
    • Mechanisms Shaping Observational Learning
    • Method Spotlight (Content Analysis): Fitspiration on Social Media
  • ENTERTAINMENT-EDUCATION
    • Purpose
    • Examples and Definition
    • Processes and Impacts
    • Empirical Evidence
  • LOOKING AHEAD
  • KEY TERMS
  • REFERENCES
• CHAPTER 13: Computer-Mediated Communication and Social Media: Your Personal Information Galore
  • UNDERSTANDING COMPUTER-MEDIATED COMMUNICATION
  • DEVELOPMENT AND ADOPTION OF SOCIAL MEDIA
  • KEY THEORIES FOR COMPUTER-MEDIATED COMMUNICATION
    • Interpersonal Communication
    • Intergroup Communication
    • Network Communication
  • SELECT RESEARCH INSIGHTS
    • Misinformation via Social Media
    • Online Dating
    • Method Spotlight (Focus Group Discussions): The Dark Side Of Social Media
  • LOOKING AHEAD
  • KEY TERMS
  • REFERENCES
• CHAPTER 14: The Role of Advertising: How Your Attention and Money Make the Media Go Around
  • IMPORTANCE OF ADVERTISING
    • Advertising Fueling the Economy
    • Advertising Impacting Individuals
  • ADVERTISING MATTERS FOR MEDIA
    • Media’s Mixed-Revenue Model
    • Selling Audiences
    • Creating Audiences
    • Using Data to Sell Audiences
  • DIGITAL REVOLUTION IN ADVERTISING
    • Advertising Data Avalanche
    • Method Spotlight (Big Data): Tweaking Online Ads With Consumer Data
    • Computational Advertising
  • FROM AUDIENCE CREATION TO AUDIENCE CHASING?
  • FROM SUBSIDIZING TO COMPILING CONTENT
  • KEY TERMS
  • REFERENCES
• INDEX

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