Managing Sport Events
Lýsing:
Running a successful sporting event—whether it’s a local event, state championship, or international competition—requires the knowledge and skills to plan, organize, promote, lead, and communicate effectively. Managing Sport Events, Second Edition With Web Resource, will prepare readers to manage events with ease, guiding them through the entire process, from event conception to postevent evaluation.
Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students: New industry profiles at the beginning of each chapter showcase professionals putting theory into practice Added sections address emerging trends and topics, such as sustainability and event security Examples show how new technologies can be utilized for event management and event presentation Scenarios highlighting recreational and community events better represent smaller-scale events such as a local 5K run or a youth basketball tournament Case studies and learning activities at the end of each chapter allow students to put theory into practice A new web resource offers mini case studies with multiple-choice questions that provide immediate feedback to help students gauge their comprehensionManaging Sport Events, Second Edition, leads students through the reality of what it takes to conduct a successful event.
Starting with event conception and development, the text then addresses key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management. It then moves into key operational areas such as services, logistics, and on-site management, and it concludes the process with postevent duties and considerations. Managing Sport Events, Second Edition, integrates the traditional business segments of sport management with the unique requirements of event management.
Annað
- Höfundar: T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk
- Útgáfa:2
- Útgáfudagur: 2019-06-28
- Engar takmarkanir á útprentun
- Engar takmarkanir afritun
- Format:ePub
- ISBN 13: 9781492590668
- Print ISBN: 9781492570950
- ISBN 10: 1492590665
Efnisyfirlit
- Title Page
- Copyright
- Epigraphs
- Contents
- Preface
- Accessing the Web Resource
- Chapter 1: Understanding the Sport Event Industry
- Career Paths in Sport Event Management
- Skills, Knowledge, and Traits for Success
- Sport Events Versus Nonsport Events
- Sport Tourism
- Relationship Between Sport Event Management and Sport Facility Management
- Types of Sporting Events
- Summary
- Learning Activities
- Chapter 2: Event Conceptualization
- Stages of Event Planning
- Event Leadership
- Decision-Making in Event Management
- Brainstorming in Event Management
- Project Management Approach to Event Planning
- Purpose of the Event
- Choosing the Type of Event
- SWOT Analysis
- Developing a Mission for the Event
- Setting Goals and Objectives
- Planning Logistics
- Thinking Creatively and Planning for Uniqueness
- Sustainable Sporting Events
- Planning Promotional and Ancillary Components
- Planning for Contingencies
- Operational Planning
- Event Planning Blunders
- Summary
- Learning Activities
- Chapter 3: Event Bidding
- Economic Impact
- Sports Commissions
- Bidding Process
- Feasibility Studies
- Bid Documents
- Summary
- Learning Activities
- Chapter 4: Event Budgeting
- Event Budgeting Process
- Types of Revenues
- Types of Expenses
- Controlling Costs
- Cash Flow and Cash Management
- Summary
- Learning Activities
- Chapter 5: Event Sponsorship
- Sponsorship
- Sponsorship Components
- Components of a Sponsorship Proposal
- Sponsorship Benefits
- Activation and Evaluation Techniques
- Summary
- Learning Activities
- Chapter 6: Event Marketing
- Marketing Sport Events
- Developing a Marketing Plan
- Market Research and Analysis
- Understanding Consumers
- Setting Marketing Goals and Objectives
- Market Segmentation and Target Markets
- Branding the Event
- Event Pricing
- Distribution
- Event Promotion
- Sales
- Creating Community Support
- Summary
- Learning Activities
- Chapter 7: Media Relations and Promotion
- Symbiotic Relationship: Working Together to Achieve Greatness
- The Critical Rs of Media Relations
- Differentiating the Promotional Mix From the Marketing Mix
- Promotional Tools
- Social Media: Connecting Through Connectivity
- Evaluating Success
- Summary
- Learning Activities
- Chapter 8: Contract Considerations
- Contract Law 101
- Types of Contracts
- Tips for Negotiating Contracts
- An Attorney’s Perspective on Contracts: Neil Braslow, JD
- Federal Legislation
- Technology and Contracts
- Summary
- Learning Activities
- Chapter 9: Risk Management and Negligence
- Risk Management Process
- Risk Management Planning
- Threats to Events
- Crowd Control
- Crowd Management Plans
- Negligence
- Summary
- Learning Activities
- Chapter 10: Event Staffing
- Organizational Chart
- Identifying Necessary Staff
- Scheduling Staff
- Considering Outsourcing Staff
- Managing and Motivating Staff
- Personal Management Style and Effective Leadership
- Management Meetings
- Communicating With Staff
- Volunteers
- Team Building
- Summary
- Learning Activities
- Chapter 11: Event Services and Logistics
- Event Timeline
- Event Registration
- Ticket Sales
- Food and Beverage Operations
- Hospitality Services
- Waste Management Services
- Custodial Services
- Transportation Services
- Lighting
- Vendor Relationships
- Event Facility Selection
- Customer Service
- Awards Ceremonies
- Summary
- Learning Activities
- Chapter 12: Event Day Management
- Managing Event Day
- Easily Missed Details
- Event Day Tools
- Managing Staff
- Managing Spectators
- Managing Participants
- Managing Sponsors
- Customer Service
- Event Day Technologies
- Summary
- Learning Activities
- Chapter 13: Postevent Details and Evaluation
- Postevent Promotions
- Postevent Media Coverage
- Sponsor Follow-Up
- Postevent Debriefing
- Event Evaluation
- Evaluating Outcomes and Objectives
- Measuring Economic Impact
- Summary
- Learning Activities
- Glossary
- References
- Index
- About the Authors
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- Gerð : 208
- Höfundur : 13518
- Útgáfuár : 2019
- Leyfi : 379
