1. Bækur og afþreying
  2. Bækur og kort
  3. Rafbækur
  4. Hugvísindi
  5. Tungumál
  6. Annað

LinkedIn Profile Optimization For Dummies

Vörumerki: Dummies Series
Vörunúmer: 9781119651468
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LinkedIn Profile Optimization For Dummies

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Efnisyfirlit

  • Cover
  • Introduction
    • About This Book
    • Foolish Assumptions
    • How This Book Is Organized
    • Icons Used in This Book
    • Beyond the Book
  • Part 1: The Strategy Before the Siege
    • Chapter 1: Determining Your LinkedIn Strategy
      • Determining Your LinkedIn Goal
      • Figuring Out Your Target Audience
      • Creating a Compelling Tone
      • Using the Different Versions of LinkedIn
    • Chapter 2: Getting Found on LinkedIn
      • Using LinkedIn as a Search Engine
      • Ensuring a Compelling and Attractive Search Result
      • Understanding the Importance of Keywords
      • Using Online Keyword Tools
      • Ranking Higher with Profile SEO
      • Building Off Profile SEO
    • Chapter 3: Understanding Endorsements and Recommendations
      • Showcasing Your Skills
      • Showing Recruiters What You Know
      • Obtaining Endorsements
      • The Importance of Recommendations
  • Part 2: Getting Your LinkedIn Profile Started
    • Chapter 4: Optimizing the “Behind the Scenes” Sections
      • Managing Profile Changes
      • Turning On Your Public Profile
      • Creating a Personalized URL
      • Scanning Your LinkedIn QR Code
      • Improving Your Profile’s Strength
      • Expanding Your Network
    • Chapter 5: Establishing Your Calling Card
      • Using the Name Field Correctly
      • Filling Out Location and Industry
      • Including Your Contact Information
    • Chapter 6: Impressing with the Right Profile Picture
      • Why You Need a Profile Picture
      • Determining If You Need a New Profile Picture
      • Using a Photo Already Taken
      • Working with a Photographer
      • Taking Your Own Profile Picture
      • Choosing and Uploading Your Profile Picture
    • Chapter 7: Developing a Compelling Headline
      • Grabbing Your Reader’s Attention
      • Adding Flair to Your Headline
      • Saturating Your Headline with Keywords
      • Creating a Benefit Statement Headline
      • Adding Your New and Improved Headline to LinkedIn
    • Chapter 8: Reinforcing Your Brand with a Background Photo
      • Finding the Right Image to Showcase Your Brand
      • Working with a Professional Graphic Designer
      • Using Online Graphic Tools to Create an Image
      • Adding a Background Image to Your Profile
    • Chapter 9: Showing You Are Open for Business or Job Opportunities
      • Showing You Are Open for Business
      • Showing You Are Open to Job Opportunities
  • Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression
    • Chapter 10: Getting Your Experiences Ready
      • Referencing Your Resume
      • Determining Which Experiences to Keep and Which to Merge
      • Creating a Work History for Recent Graduates
      • Dealing with Employment Gaps
    • Chapter 11: Creating a Powerful Experience
      • Adding a New Experience
      • Creating a LinkedIn Page
      • Less Is More — Stop Disqualifying Yourself
      • Editing an Existing Experience
      • Reordering Concurrent Experiences
      • Removing an Experience
      • Examples of Great Experiences
      • Adding Multimedia to Make Your Profile POP!
    • Chapter 12: Writing a Compelling About Section
      • Editing Your LinkedIn About Section
      • Writing in First Person
      • Avoiding Resume Speak
      • Revisiting Your LinkedIn Goals and Target Audience
      • Catching Your Reader’s Attention
      • Creating Your Professional Manifesto
      • Formatting a Sleek LinkedIn About Section
      • Examples of Compelling and Engaging About Sections
  • Part 4: Rounding Out Your Profile and the Final Reveal
    • Chapter 13: There’s More to You than Your Jobs
      • Adding Your Education, or Lack Thereof
      • Listing Licenses and Certifications
      • Adding Volunteer Experiences
      • Citing Your Accomplishments
      • Creating a Profile in Another Language
    • Chapter 14: Following Groups, Companies, and Influencers
      • Understanding the Importance of Groups
      • Cultivating Your Following Section
      • Showcasing Influencers on Your Profile
      • Following Schools
    • Chapter 15: Publishing on LinkedIn
      • Showcasing Yourself as a Thought Leader
      • Keeping up with Articles and Activity
      • Understanding the LinkedIn Feed
      • Looking at the Difference between a Post and an Article
      • What Happens After You Publish?
      • Marketing Your Blog Post
    • Chapter 16: Unveiling and Marketing Your Powerful Profile
      • Viewing Your Profile from the Mobile App
      • Viewing Your Profile as an Outsider
      • Getting Google to Index Your Profile
      • Your LinkedIn Profile Checklist
      • Benchmarking Your Profile’s Success
      • Marketing Your Profile
      • To Pay or Not Pay for LinkedIn
  • Part 5: The Part of Tens
    • Chapter 17: Ten Profile Do’s and Don’ts
      • Do Use a Professional Profile Picture
      • Don’t Use LinkedIn’s Default Headline
      • Do Use Eye-Catching Symbols Sparingly
      • Do Include Your Contact Information
      • Do Add Media Samples
      • Don’t Stuff Keywords
      • Don’t Go Back 30 Years
      • Do Get Recommendations
      • Do Tell a Story
      • Do Download Your Data
    • Chapter 18: Ten Tips for a Perfect Profile Picture
      • Hire a Professional Photographer
      • Use Lots of Light
      • Use a Nondescript Background
      • Dress to Impress
      • Adjust Yourself
      • Keep the Camera Close to Eye Level
      • Say No to the Mug Shot
      • Crinkle, Smile, and Jut
      • Use Photoshop Lightly
      • Crop Your Image
    • Chapter 19: Ten Tips to Expand Your Network
      • Import Your Address Book
      • Import a Contact List
      • Let LinkedIn Help You Connect
      • Join One Hundred Groups
      • Start a LinkedIn Group
      • Make Connecting a Process
      • Link to Your Profile
      • Brand Yourself a LION or Just Connect to Them
      • Don’t Join Open Networking Lists and Groups
      • Use an App
    • Chapter 20: Ten Tips to Leverage LinkedIn
      • A-B-C … Always Be Connecting
      • Connect and Stay in Touch
      • Gather Business Intelligence
      • Get the News
      • Get Social Proof and Credibility
      • Get Past the Gatekeeper
      • Rub Elbows in Groups
      • Find Assistance
      • Showcase Thought Leadership
      • Network in Your Pajamas
    • Chapter 21: Ten LinkedIn Profile Resources
      • Get Inspired and Excited
      • LinkedIn Headline Generator
      • Virtual Phone Numbers
      • Say No to AOL and Hotmail Addresses
      • Symbol Variations
      • Stop the Typos
      • SlideShare
      • Photographer Directory
      • Background Image Libraries
      • Online Image Apps
    • Chapter 22: Ten Ways to Get Noticed by Recruiters on LinkedIn
      • Make It Easy to Connect the Dots Quickly
      • Exhibit Personality and Show a Cultural Fit
      • Turn On Open to Job Opportunities
      • Say Cheese
      • Provide Your Contact Information
      • Connect to Them
      • Comment on Their Posts
      • Post, Comment, and Hashtag
      • Keep Your Profile Up to Date and Fresh
      • Invest in Your Future
  • Index
  • About the Author
  • Advertisement Page
  • Connect with Dummies
  • End User License Agreement

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Vörumerki: Dummies Series
Vörunúmer: 9781119651468
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