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ISE eBook New Products Management

Vörumerki: McGrawHill
Vörunúmer: 9781260590548
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ISE eBook New Products Management

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Rafbók til eignar. Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt. Útgáfa: 12
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Efnisyfirlit

  • Cover
  • Title Page
  • Copyright
  • About the Authors
  • Preface
  • Contents in Brief
  • Contents
  • Part One Opportunity Identification and Selection
    • Chapter 1 The Strategic Elements of Product Development
      • Setting
      • The Importance of New Products
      • Globalization and New Product Development
      • How Product Development Is Different
      • What Is a New Product, and What Leads to Success?
      • Does This Field of Activity Have a Unique Vocabulary?
      • Does the Field of New Products Offer Careers?
      • The Strategic Elements of Product Development
      • The Basic New Products Process
      • The Other Strategic Elements
      • Product Development in Action
      • Summary
    • Chapter 2 The New Products Process
      • Setting
      • The LEGO New Products Saga
      • Agile Product Development
      • Speeding the Product to Market
      • New-to-the-World Products
      • Disruptive Innovation
      • The Role of the Serial Innovator
      • Spiral Development and the Role of Prototypes
      • Closing Thoughts about the New Products Process
      • Summary
      • Case: Oculus Rift
      • Case: The Levacor Heart Pump
    • Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products
      • Setting
      • A Product Strategy for a “Company within a Company”
      • New Product Strategy Inputs and Identifying Opportunities
      • Product Portfolio Analysis: The New Product’s Strategic Fit
      • Summary
      • Case: Adidas Ultraboost X Parley Shoes
      • Case: The Honda Element
  • Part Two Concept Generation
    • Chapter 4 The Product Concept and Ready-Made New Product Ideas
      • Setting
      • Preparation
      • Important Sources of Ready-Made New Product Ideas
      • Summary
      • Case: Google Glass
      • Case: Indiegogo
      • Case: Aquafresh White Trays
    • Chapter 5 New Product Ideas: The Problem Find-Solve Approach
      • Setting
      • The Overall System of Internal Concept Generation
      • Gathering the Problems
      • Summary
      • Case: Creative Customer Problem Solving
    • Chapter 6 New Product Ideas: Analytical Attribute Approaches
      • Setting
      • Understanding Why Customers Buy a Product
      • Summary
      • Case: Comparing Smartphones (A)
      • Case: Ray-Ban
      • Case: Rubbermaid
  • Part Three Concept/Project Evaluation
    • Chapter 7 Concept Evaluation and Testing
      • Setting
      • What’s Going On in the New Products Process?
      • Concept Testing and Development
      • Conclusions
      • Summary
      • Case: Concept Evaluation at Amazon
      • Case: Domino’s
      • Case: Comparing Smartphones (B)
    • Chapter 8 The Full Screen
      • Setting
      • Purposes of the Full Screen
      • The Scoring Model
      • Special Aspects
      • Summary
      • Tesla (A)
    • Chapter 9 Sales Forecasting and Financial Analysis
      • Setting
      • Sales Forecasting for New Products
      • Forecasting Sales Using Traditional Methods
      • Forecasting Sales Using Purchase Intentions
      • Forecasting Sales Using the A-T-A-R Model
      • Techniques for Forecasting Product Diffusion
      • Observations on Forecasting Models
      • Problems with Sales Forecasting
      • Summary
      • Case: Bay City Electronics
      • Case: Mercedes Benz
    • Chapter 10 Product Protocol
      • Setting
      • The Product Protocol
      • Purposes of the Protocol
      • Protocol’s Specific Contents
      • Summary
      • Case: Product Protocol for Entrepreneurs
      • Case: DuPont
  • Part Four Development
    • Chapter 11 Design
      • Setting
      • What Is Design?
      • Design-Driven Innovation
      • The Role of Design in the New Products Process
      • Prototype Development
      • Managing the Interfaces in the Design Process
      • Improving the Interfaces in the Design Process
      • Computer-Aided Design and Design for Manufacturability
      • Continuous Improvement in Design
      • Summary
      • Case: The IDEA Awards
    • Chapter 12 Development Team Management
      • Setting
      • What Is a Team?
      • Structuring the Team
      • Managing Globally Dispersed Teams
      • Summary
      • Case: Provo Craft
      • Case: Ford Fusion
    • Chapter 13 Product Use Testing
      • Setting
      • The Role of Marketing During Development
      • Is Product Use Testing Really Necessary?
      • Summary
      • Case: Chipotle
      • Case: Product Use Testing for New Consumer Nondurables
  • Part Five Launch
    • Chapter 14 Strategic Launch Planning
      • Setting
      • The Strategic Givens
      • Revisiting the Strategic Goals
      • Strategic Platform Decisions
      • Branding and Brand Management
      • Summary
      • Case: Tesla (B)
      • Case: Comparing Smartphones (C)
    • Chapter 15 Implementation of the Strategic Plan
      • Setting
      • The Launch Cycle
      • Launch Tactics
      • A-T-A-R Requirements
      • Summary
      • Case: Coca-Cola Life
    • Chapter 16 Market Testing
      • Setting
      • The Market Testing Decision
      • Summary
      • Case: Chick-fil-A
    • Chapter 17 Launch Management
      • Setting
      • What We Mean by Launch Management
      • The Launch Management System
      • A Sample Launch Management Plan
      • Launch Management and Knowledge Creation
      • Product Failure
      • Summary
      • Case: Gillette
    • Chapter 18 Public Policy Issues
      • Setting
      • Bigger Picture: A Cycle of Concerns
      • Current Problem Areas
      • Product Liability
      • Sustainability and the Environment
      • Product Piracy
      • Designing Products for Emerging Markets
      • The Underlying Issues
      • Summary
      • Case: Clorox Green Works
      • Case: Sustainability and the Fashion Industry
      • Case: CSR at Starbucks
  • Appendix A Sources of Ideas Already Generated
  • Appendix B Other Techniques of Concept Generation
  • Index

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Vörumerki: McGrawHill
Vörunúmer: 9781260590548
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