Efnisyfirlit

• Cover
• Title
• Copyright
• Dedication
• About the Authors
• Brief Contents
• The Proven Choice for International Business
• Connect
• Contents
• Half Title
• part one Introduction and Overview
  • Chapter 1 Globalization
    • Opening Case TruckLabs
    • Introduction
    • What Is Globalization?
      • The Globalization of Markets
      • The Globalization of Production
    • Management Focus Boeing’s Global Production System
    • The Emergence of Global Institutions
    • Drivers of Globalization
      • Declining Trade and Investment Barriers
      • Role of Technological Change
    • The Changing Demographics of the Global Economy
      • The Changing World Output and World Trade Picture
    • Country Focus India’s Software Sector
      • The Changing Foreign Direct Investment Picture
      • The Changing Nature of the Multinational Enterprise
    • Management Focus The Dalian Wanda Group
      • The Changing World Order
      • Global Economy of the Twenty-First Century
    • The Globalization Debate
      • Antiglobalization Protests
    • Country Focus Donald Trump’s America First Policies
      • Globalization, Jobs, and Income
      • Globalization, Labor Policies, and the Environment
      • Globalization and National Sovereignty
      • Globalization and the World’s Poor
    • Managing in the Global Marketplace
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Detroit Bikes
    • Endnotes
• part two National Differences
  • Chapter 2 National Differences in Political, Economic, and Legal Systems
    • Opening Case Ireland’s Economic Transformation
    • Introduction
    • Political Systems
      • Collectivism and Individualism
      • Democracy and Totalitarianism
    • Country Focus Putin’s Russia
    • Economic Systems
      • Market Economy
      • Command Economy
      • Mixed Economy
    • Legal Systems
      • Different Legal Systems
      • Differences in Contract Law
      • Property Rights and Corruption
    • Country Focus Corruption in Brazil
    • Management Focus Did Walmart Violate the Foreign Corrupt Practices Act?
      • The Protection of Intellectual Property
      • Product Safety and Product Liability
    • 360° View: Managerial Implications
      • The Macro Environment Influences Market Attractiveness
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case China’s Mixed Economy
    • Endnotes
  • Chapter 3 National Differences in Economic Development
    • Opening Case Economic Development in South Africa
    • Introduction
    • Differences in Economic Development
      • Map 3.1 GDP per capita, 2020.
      • Map 3.2 GDP PPP per Capita, 2020.
      • Map 3.3 Average annual growth rate in GDP (%), 2010–2019.
      • Broader Conceptions of Development: Amartya Sen
      • Map 3.4 Human Development Index, 2020.
    • Political Economy and Economic Progress
      • Innovation and Entrepreneurship are the Engines of Growth
      • Innovation and Entrepreneurship Require a Market Economy
      • Innovation and Entrepreneurship Require Strong Property Rights
      • The Required Political System
    • Country Focus Property Rights in China 74
      • Economic Progress Begets Democracy
      • Geography, Education, Demographics, and Economic Development
    • States in Transition
      • The Spread of Democracy
      • Map 3.5 Freedom in the world, 2021.
      • The New World Order and Global Terrorism
      • The Spread of Market-Based Systems
      • Map 3.6 Index of economic freedom, 2021.
    • The Nature of Economic Transformation
      • Deregulation
      • Privatization
    • Country Focus India’s Economic Transformation 83
      • Legal Systems
    • Implications of Changing Political Economy
    • 360° View: Managerial Implications
      • Benefits, Costs, Risks, and Overall Attractiveness of Doing Business Internationally
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case What Ails Argentina?
    • Endnotes
  • Chapter 4 Differences in Culture
    • Opening Case Doing Business in Brazil
    • Introduction
    • What Is Culture?
      • Values and Norms
      • Culture, Society, and The Nation-State
      • Determinants of Culture
    • Social Structure
      • Individuals and Groups
      • Social Stratification
    • Country Focus Determining Your Social Class by Birth
    • Religious and Ethical Systems
      • Map 4.1 World religions.
      • Christianity
      • Islam
    • Country Focus Turkey: Its Religion and Politics
      • Hinduism
      • Buddhism
      • Confucianism
    • Management Focus China and Its Guanxi
    • Language
      • Spoken Language
      • Unspoken Language
    • Education
    • Culture and Business
    • Cultural Change
    • 360° View: Managerial Implications
      • Cultural Literacy and Competitive Advantage
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Russian Culture
    • Endnotes
  • Chapter 5 Ethics, Corporate Social Responsibility, and Sustainability
    • Opening Case Gucci’s Code of Ethics
    • Introduction
    • Ethics and International Business
      • Employment Practices
      • Human Rights
    • Management Focus “Emissionsgate” at Volkswagen
      • Environmental Pollution
      • Corruption
    • Ethical Dilemmas
    • Roots of Unethical Behavior
      • Personal Ethics
      • Decision-Making Processes
      • Organizational Culture
      • Unrealistic Performance Goals
      • Leadership
      • Societal Culture
    • Philosophical Approaches to Ethics
      • Straw Men
      • Utilitarian and Kantian Ethics
      • Rights Theories
      • Justice Theories
    • 360° View: Managerial Implications
      • Making Ethical Decisions Internationally
    • Management Focus Corporate Social Responsibility at Stora Enso
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Who Stitched Your Designer Jeans?
    • Endnotes
• part three The Global Trade and Investment Environment
  • Chapter 6 International Trade Theory
    • Opening Case Global Trade in Semiconductors
    • Introduction
    • An Overview of Trade Theory
      • The Gains From Trade
      • The Pattern of International Trade
      • Trade Theory and Government Policy
    • Mercantilism
    • Country Focus Is China Manipulating Its Currency in Pursuit of a Neo-Mercantilist Policy?
    • Absolute Advantage
    • Comparative Advantage
      • The Gains From Trade
      • Qualifications and Assumptions
      • Extensions of the Ricardian Model
    • Country Focus “Trade Wars Are Good and Easy to Win”
    • Heckscher–Ohlin Theory
      • The Leontief Paradox
    • The Product Life-Cycle Theory
      • Product Life-Cycle Theory in the Twenty-First Century
    • New Trade Theory
      • Increasing Product Variety and Reducing Costs
      • Economies of Scale, First-Mover Advantages, and the Pattern of Trade
      • Implications of New Trade Theory
    • National Competitive Advantage: Porter’s Diamond
      • Factor Endowments
      • Demand Conditions
      • Related and Supporting Industries
      • Firm Strategy, Structure, and Rivalry
      • Evaluating Porter’s Theory
    • 360° View: Managerial Implications
      • Location, First-Mover Advantages, Government Policy, Investments, and Strategy
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Trade in Services
    • Endnotes
  • Chapter 7 Government Policy and International Trade
    • Opening Case The Jones Act
    • Introduction
    • Instruments of Trade Policy
      • Import Tariffs
      • Export Tariffs and Bans
    • Management Focus Huawei Export Ban Hits U.S. Firms
      • Subsidies
      • Import Quotas and Voluntary Export Restraints
    • Country Focus Were the Chinese Illegally Subsidizing Auto Exports?
      • Local Content Requirements
      • Administrative Policies
      • Antidumping Policies
    • The Case for Government Intervention
      • Political Arguments for Intervention
      • Economic Arguments for Intervention
    • The Revised Case for Free Trade
      • Retaliation and Trade War
      • Domestic Policies
    • Development of the World Trading System
      • From Smith to the Great Depression
      • 1947–1979: Gatt, Trade Liberalization, and Economic Growth
      • 1980–1993: Protectionist Trends
      • The Uruguay Round and the World Trade Organization
      • WTO: Experience to Date
      • WTO: Unresolved Issues and the Doha Round
    • Country Focus Estimating the Gains from Trade for the United States
      • Multilateral and Bilateral Trade Agreements
      • The World Trading System Under Threat
    • 360° View: Managerial Implications
      • Trade Barriers, Firm Strategy, and Policy Implications
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case America and Kenya Negotiate a Trade Deal
    • Endnotes
  • Chapter 8 Foreign Direct Investment
    • Opening Case Tesla’s Investment in China
    • Introduction
    • Foreign Direct Investment in the World Economy
      • Trends in FDI
      • The Direction of FDI
      • The Source of FDI
    • Country Focus Foreign Direct Investment in China
      • The Form of FDI: Acquisitions versus Greenfield Investments
    • Theories of Foreign Direct Investment
      • Why Foreign Direct Investment?
    • Management Focus Burberry Shifts Its Entry Strategy in Japan
      • The Pattern of Foreign Direct Investment
      • The Eclectic Paradigm
    • Political Ideology and Foreign Direct Investment
      • The Radical View
      • The Free Market View
      • Pragmatic Nationalism
      • Shifting Ideology
    • Benefits and Costs of FDI
      • Host-Country Benefits
      • Host-Country Costs
      • Home-Country Benefits
      • Home-Country Costs
      • International Trade Theory and FDI
    • Government Policy Instruments and FDI
      • Home-Country Policies
      • Host-Country Policies
      • International Institutions and the Liberalization of FDI
    • 360° View: Managerial Implications
      • FDI and Government Policy
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case JCB in India
    • Endnotes
  • Chapter 9 Regional Economic Integration
    • Opening Case Britain Post-Brexit—Searching for Trade Deals
    • Introduction
    • Levels of Economic Integration
    • The Case for Regional Integration
      • The Economic Case for Integration
      • The Political Case for Integration
      • Impediments to Integration
    • The Case against Regional Integration
    • Regional Economic Integration in Europe
      • Evolution of the European Union
      • Map 9.1 Member states of the European Union in 2020.
      • Political Structure of the European Union
    • Management Focus The European Commission and Google
      • The Single European Act
      • The Establishment of the Euro
    • Country Focus The Greek Sovereign Debt Crisis
      • Enlargement of the European Union
      • British Exit from the European Union (BREXIT)
    • Regional Economic Integration in the Americas
      • Map 9.2 Economic integration in the Americas.
      • The North American Free Trade Agreement
      • The United States–Mexico–Canada Agreement (USMCA)
      • The Andean Community
      • Mercosur
      • Central American Common Market, CAFTA, and CARICOM
    • Regional Economic Integration Elsewhere
      • Association of Southeast Asian Nations
      • Map 9.3 ASEAN countries.
      • Regional Trade Blocs in Africa
      • Other Trade Agreements
    • 360° View: Managerial Implications
      • Regional Economic Integration Threats
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case RCEP: The World’s Largest Trade Deal
    • Endnotes
• part four The Global Monetary System
  • Chapter 10 The Foreign Exchange Market
    • Opening Case Hedging the Thai Baht
    • Introduction
    • The Functions of the Foreign Exchange Market
      • Currency Conversion
      • Insuring against Foreign Exchange Risk
    • Management Focus Embraer and the Gyrations of the Brazilian Real
    • The Nature of the Foreign Exchange Market
    • Economic Theories of Exchange Rate Determination
      • Prices and Exchange Rates
    • Country Focus Quantitative Easing, Inflation, and the Value of the U.S. Dollar
      • Interest Rates and Exchange Rates
      • Investor Psychology and Bandwagon Effects
      • Summary of Exchange Rate Theories
    • Exchange Rate Forecasting
      • The Efficient Market School
      • The Inefficient Market School
      • Approaches to Forecasting
    • Currency Convertibility
    • 360° View: Managerial Implications
      • Foreign Exchange Rate Risk
      • Reducing Translation and Transaction Exposure
      • Reducing Economic Exposure
      • Other Steps for Managing Foreign Exchange Risk
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Exchange Rates and the Profitability of Korean Airlines
    • Endnotes
  • Chapter 11 The International Monetary System
    • Opening Case The Future of the U.S. Dollar as the World’s Reserve Currency
    • Introduction
    • The Gold Standard
      • Mechanics of the Gold Standard
      • Strength of the Gold Standard
      • The Period between the Wars: 1918–1939
    • The Bretton Woods System
      • The Role of the IMF
      • The Role of the World Bank
    • The Collapse of the Fixed Exchange Rate System
    • The Floating Exchange Rate Regime
      • The Jamaica Agreement
      • Exchange Rates since 1973
    • Fixed versus Floating Exchange Rates
      • The Case for Floating Exchange Rates
      • The Case for Fixed Exchange Rates
      • Who Is Right?
    • Exchange Rate Regimes in Practice
      • Pegged Exchange Rates
    • Country Focus China’s Exchange Rate Regime
      • Currency Boards
    • Crisis Management by the IMF
      • Financial Crises in the Post–Bretton Woods Era
    • Country Focus The IMF and Iceland’s Economic Recovery
      • Evaluating the IMF’s Policy Prescriptions
    • 360° View: Managerial Implications
      • Currency Management, Business Strategy, and Government Relations
    • Management Focus Airbus and the Euro
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Did the IMF Help Egypt?
    • Endnotes
  • Chapter 12 The Global Capital Market
    • Opening Case Why Do So Many Israeli Companies List on American Stock Exchanges?
    • Introduction
    • Benefits of the Global Capital Market
      • The Functions of a Generic Capital Market
      • Attractions of the Global Capital Market
    • Management Focus The Industrial and Commercial Bank of China Taps the Global Capital Market
      • Growth of the Global Capital Market
      • Global Capital Market Risks
    • Country Focus Did the Global Capital Markets Fail Mexico?
    • The Eurocurrency Market
      • Genesis and Growth of the Market
      • Attractions of the Eurocurrency Market
      • Drawbacks of the Eurocurrency Market
    • The Global Bond Market
      • Attractions of the Eurobond Market
    • The Global Equity Market
    • Foreign Exchange Risk and the Cost of Capital
    • 360° View: Focus on Managerial Implications
      • Growth of the Global Capital Market
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Chinese IPOs in the United States
    • Endnotes
• part five The Strategy and Structure of International Business
  • Chapter 13 The Strategy of International Business
    • Opening Case Emirates Global Strategy
    • Introduction
    • Strategy and the Firm
      • Value Creation
      • Strategic Positioning
      • Operations: The Firm as a Value Chain
    • Management Focus AB InBev, Beer Globally, and Creating Value
    • Global Expansion, Profitability, and Profit Growth
      • Expanding the Market
      • Location Economies
      • Experience Effects
      • Leveraging Subsidiary Skills
      • Profitability and Profit Growth Summary
    • Cost Pressures and Pressures for Local Responsiveness
      • Pressures for Cost Reductions
      • Pressures for Local Responsiveness
    • Management Focus IKEA’s Global Strategy
    • Choosing a Strategy
      • Global Standardization Strategy
      • Localization Strategy
    • Management Focus Unilever’s Responsiveness to Its Dutch–British Roots
      • Transnational Strategy
      • International Strategy
      • The Evolution of Strategy
    • 360° View: Impact of the Macro Environment
      • Cross-Border Trade, Investment, and Strategy
      • Exogenous Shocks and Strategy
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Geely Holdings: China’s First Global Car Company
    • Endnotes
  • Chapter 14 The Organization of International Business
    • Opening Case Reorganizing Siemens to Compete Globally
    • Introduction
    • Organizational Architecture
    • Organizational Structure
      • Vertical Differentiation
      • Horizontal Differentiation
      • Integrating Mechanisms
    • Management Focus IBM Moves Toward a Matrix Structure
    • Control Systems and Incentives
      • Types of Control Systems
      • Incentive Systems
      • Control Systems and Incentives
    • Processes
    • Organizational Culture
      • Creating and Maintaining Organizational Culture
      • Organizational Culture and Performance
    • Management Focus Lincoln Electric and Culture
    • Synthesis: Strategy and Architecture
      • Localization Strategy
      • International Strategy
      • Global Standardization Strategy
      • Transnational Strategy
      • Environment, Strategy, Architecture, and Performance
    • Organizational Change
      • Organizational Inertia
      • Implementing Organizational Change
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Philips: 120 Years of Organization Change
    • Endnotes
  • Chapter 15 Entering Developed and Emerging Markets
    • Opening Case Uber’s Foreign Market Entry Strategy
    • Introduction
    • Basic Entry Decisions
      • Which Foreign Markets?
    • Management Focus Tesco’s International Growth Strategy
      • Timing of Entry
      • Scale of Entry and Strategic Commitments
      • Market Entry Summary
    • Entry Modes
      • Exporting
      • Turnkey Projects
      • Licensing
      • Franchising
      • Joint Ventures
      • Wholly Owned Subsidiaries
    • Selecting an Entry Mode
      • Core Competencies and Entry Mode
      • Pressures for Cost Reductions and Entry Mode
    • Greenfield Venture or Acquisition?
      • Pros and Cons of Acquisitions
      • Pros and Cons of Greenfield Ventures
      • Which Choice?
    • Strategic Alliances
      • Advantages of Strategic Alliances
    • Management Focus Gazprom and Global Strategic Alliances
      • Disadvantages of Strategic Alliances
      • Making Alliances Work
    • 360° View: Impact of the Macro Environment
      • Political Economy and Entry Choices
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Vanguard in China
    • Endnotes
• part six International Business Functions
  • Chapter 16 Exporting, Importing, and Countertrade
    • Opening Case Exporting to Egypt
    • Introduction
    • The Promise and Pitfalls of Exporting
    • Management Focus Embraer and Brazilian Importing
    • Improving Export Performance
      • International Comparisons
      • Information Sources
    • Management Focus Exporting Desserts by a Hispanic Entrepreneur
      • Service Providers
      • Export Strategy
    • Management Focus Two Men and a Truck
      • The Globaledge™ Exporting Tool
    • Export and Import Financing
      • Lack of Trust
      • Letter of Credit
      • Draft
      • Bill of Lading
      • A Typical International Trade Transaction
    • Export Assistance
      • The Export-Import Bank
      • Export Credit Insurance
    • Countertrade
      • The Popularity of Countertrade
      • Types of Countertrade
      • Pros and Cons of Countertrade
    • 360° View: Impact of the Macro Environment
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Maine Coast Company
    • Endnotes
  • Chapter 17 Global Production and Supply Chain Management
    • Opening Case The Global Chip Shortage in the Auto Industry: Supply Chain Disruptions in the Age of COVID-19
    • Introduction
    • Strategy, Production, and Supply Chain Management
    • Where to Produce
      • Country Factors
    • Management Focus IKEA Production in China
      • Technological Factors
      • Production Factors
      • The Hidden Costs of Foreign Locations
    • Management Focus Amazon’s Global Supply Chains
    • Make-or-Buy Decisions
    • Global Supply Chain Functions
      • Global Logistics
      • Global Purchasing
    • Managing a Global Supply Chain
      • Role of Just-in-Time Inventory
      • Role of Information Technology
      • Coordination in Global Supply Chains
      • Interorganizational Relationships
    • 360° View: Impact of the Macro Environment
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case China: The World’s Manufacturing Hub in the Wake of Trade Wars and COVID-19
    • Endnotes
  • Chapter 18 Global Marketing and Business Analytics
    • Opening Case AirBnB: Building a Global Brand by Emphasizing Local Experience
    • Introduction
    • Globalization of Markets and Brands
    • Market Segmentation
    • Management Focus Global Branding, Marvel Studios, and the Walt Disney Company
    • Business Analytics
      • International Marketing Research
    • Product Attributes
      • Cultural Differences
      • Economic Development
      • Product and Technical Standards
    • Distribution Strategy
      • Differences between Countries
      • Choosing a Distribution Strategy
    • Communication Strategy
      • Barriers to International Communication
    • Management Focus Burberry’s Social Media Marketing
      • Push versus Pull Strategies
      • Global Advertising
    • Pricing Strategy
      • Price Discrimination
      • Strategic Pricing
      • Regulatory Influences on Prices
    • Configuring the Marketing Mix
    • Product Development and R&D
      • The Location of R&D
      • Integrating R&D, Marketing, and Production
      • Cross-Functional Teams
      • Building Global R&D Capabilities
    • 360° View: Impact of the Macro Environment
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Share a Coke
    • Endnotes
  • Chapter 19 Global Human Resource Management
    • Opening Case Developing a Diverse Global Workforce at Colgate-Palmolive
    • Introduction
    • Strategic Role of Global HRM: Managing a Global Workforce
    • Staffing Policy
      • Types of Staffing Policies
      • Expatriate Managers
    • Management Focus AstraZeneca and a Global Staffing Policy
      • Global Mindset
    • Training and Management Development
      • Training for Expatriate Managers
      • Cultural Training
      • Language Training
      • Practical Training
      • Repatriation of Expatriates
    • Management Focus Monsanto’s Repatriation Program
      • Management Development and Strategy
    • Performance Appraisal
      • Performance Appraisal Problems
      • Guidelines for Performance Appraisal
    • Compensation
      • National Differences in Compensation
    • Management Focus McDonald’s Global Compensation Practices
      • Expatriate Pay
    • Building a Diverse Global Workforce
    • Management Focus Sodexo: Building a Diverse Global Workforce
    • International Labor Relations
      • The Concerns of Organized Labor
      • The Strategy of Organized Labor
      • Approaches to Labor Relations
    • 360° View: Impact of the Macro Environment
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case The Evolution of HR Strategy at IBM
    • Endnotes
  • Chapter 20 Accounting and Finance in International Business
    • Opening Case Google Ends Its “Double Irish-Dutch Sandwich” Tax Minimization Scheme
    • Introduction
    • National Differences in Accounting Standards
    • International Accounting Standards
    • Country Focus Chinese Accounting
    • Accounting Aspects of Control Systems
      • Exchange Rate Changes and Control Systems
      • Transfer Pricing and Control Systems
      • Separation of Subsidiary and Manager Performance
    • Financial Management: The Investment Decision
      • Capital Budgeting
      • Project and Parent Cash Flows
    • Management Focus Black Sea Oil and Gas Ltd.
      • Adjusting for Political and Economic Risk
      • Risk and Capital Budgeting
    • Financial Management: The Financing Decision
    • Financial Management: Global Money Management
      • Minimizing Cash Balances
      • Reducing Transaction Costs
      • Managing the Tax Burden
      • Moving Money Across Borders
    • 360° View: Impact of the Macro Environment
    • Key Terms
    • Summary
    • Critical Thinking and Discussion Questions
    • Research Task
    • Closing Case Microsoft’s Acquisition of Skype
    • Endnotes
• part seven Integrative Cases
  • How the iPhone Is Made: Apple’s Global Production System
  • Kenya: An African Lion
  • Poland: Eastern Europe’s Economic Miracle
  • Culture and Business in Saudi Arabia
  • Microsoft Goes Carbon Neutral
  • A Tale of Two Nations: Ghana and South Korea
  • American Steel Tariffs
  • Starbucks’ Foreign Direct Investment
  • The Cost of Brexit
  • Managing Foreign Currency Exposure at 3M
  • Pakistan Takes Another IMF Loan
  • Saudi Aramco
  • Red Bull
  • Dow Chemical’s Global Matrix Structure
  • Walmart International
  • IKEA Entering India, Finally!
  • Higher Education Exporting and International Competitiveness
  • Blockchain Technology and Global Supply Chains
  • Marketing Sneakers
  • Global Mobility at Shell
• Glossary
• Indexes

UM RAFBÆKUR Á HEIMKAUP.IS

Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!

Rafbók til eignar
Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.

Þú kemst í bækurnar hvar sem er
Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).

Auðvelt að fletta og leita
Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.

Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.

Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.



Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu