Introducing the Creative Industries
Lýsing:
"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends.
Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent.
When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets.
Annað
- Höfundar: Rosamund Davies, Gauti Sigthorsson
- Útgáfa:1
- Útgáfudagur: 2013-04-22
- Hægt að prenta út 30 bls.
- Hægt að afrita 30 bls.
- Format:ePub
- ISBN 13: 9781446291160
- Print ISBN: 9781849205733
- ISBN 10: 1446291162
Efnisyfirlit
- Cover Page
- Title Page
- Copyright Page
- Contents
- Acknowledgements
- Introduction: How to Use This Book
- 1 What are the Creative Industries?
- Defining the Creative Industries
- Studying the Creative Industries – Three Approaches
- Summary
- Recommended Reading
- 2 Creativity and Commerce
- Patronage: Wealth, Power and Religion in Italian Renaissance Painting
- The Marketplace: English Theatre in the Time of Shakespeare
- Reproduction and Mass-production: The Print Revolution
- Industrial Production
- Industrialized Media Production: The Studio System
- Summary
- Recommended Reading
- Part 1 Working in the Creative Industries
- 3 Institutions, Ownership and Entrepreneurship
- The Organization of Production
- Workplaces
- Work Structures
- Work Patterns
- Finding Work
- Career Trajectories and Portfolios
- National and International Perspectives
- Summary
- Recommended Reading
- 4 The Business of Creativity
- Sole Traders and Microbusinesses
- Financing a Creative Business
- Contracts and Rights
- Business Models
- PEST: Political, Economic, Social and Technological Factors
- Clustering and the Sense of Creative Community
- Summary
- Recommended Reading
- 5 Work Routines and Work Cultures
- Employees: Staffers, In-house Workers
- Freelancers and Portfolio Workers
- Networking
- Equality of Opportunity?
- Summary
- Recommended Reading
- 3 Institutions, Ownership and Entrepreneurship
- 6 Creative Producers and Products
- Creative Goods and Services: Tangible and Intangible
- Creative Originals Producers
- Creative Content Producers
- Creative Experience Providers
- Creative Service Providers
- From Simple Creative Goods to Complex Creative Goods
- Summary
- Recommended Reading
- 7 Research, Development and Production
- Research and Development
- Production
- Summary
- Recommended Reading
- 8 Circulation: Marketing and Distribution of Creative Products
- Circulation
- The Mass Market Model
- Channels of Distribution and Marketing
- What is Marketing?
- Selling Stuff: Retail and its Disruptions
- Summary
- Recommended Reading
- 9 Institutional Commissioning and Financing Structures
- Business Models in the Television Sector
- Commissioning in Television
- How Do Writers and Producers Get TV Commissions?
- Finding a Route In
- Commissioning and the Business of Magazine Publishing
- Summary
- Recommended Reading
- 10 Clients, Funders and Going It Alone
- Working to Brief: The Client Relationship
- Public Funding
- Entrepreneurial Approaches
- Self-funding
- Crowdfunding
- Summary
- Recommended Reading
- 11 The Changing Economic Landscape
- Creativity and Commerce: Novelty, Risk and Change
- Changing Work Routines and Work Cultures
- Changing Structures and Models
- Jobs That Don’t Exist Yet
- Recommended Reading
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- Gerð : 208
- Höfundur : 16254
- Útgáfuár : 2013
- Leyfi : 379
