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Infographics For Dummies

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Efnisyfirlit

  • Introduction
    • About This Book
    • Foolish Assumptions
    • Conventions and Icons Used in This Book
    • Beyond the Book
    • Where to Go from Here
  • Part I: Getting Started with Infographics
    • Chapter 1: Unlocking the Power of Infographics
      • Recognizing the Value of Visuals
      • So You Want to Be an Infographic Designer
      • Filling Your Toolbox
      • Assembling Your Team
        • Using internal resources
        • Going with the professionals
      • Working with Decision Makers
    • Chapter 2: Exploring Infographics
      • Establishing Your Voice
        • Promoting with brand infographics
        • Educating with informational editorial infographics
      • Working with Infographics
        • Identifying what makes an infographic
        • Sticking with what works
        • Become a subject matter expert
        • Considering possibilities beyond the static infographic
      • Predicting the Lifecycle of Infographics
        • Timely: Sharing breaking news
        • Related: Telling a relevant tale
        • Evergreen: Letting things build
      • Engaging Viewers with Animation and Motion
        • Bringing infographics to life with motion and sound
        • Creating an interactive infographic experience
    • Chapter 3: Designing Your Approach to Infographics
      • Establishing a Work Process
        • Deciding on your eventual output
        • Gathering data
        • Create narrative and flow
        • Develop and refine your visual plan
        • Build artwork and visuals
        • Refine artwork and ensure accuracy
        • Getting your project approved
        • Sharing your creation with your audience
      • Assembling the Tools of the Trade
        • Lining up your technology tools
        • Gathering a work force
        • Building professional relationships
      • Developing Design Principles
        • Balance
        • Hierarchy
        • Unity
        • Proportion
        • Color
        • Fonts
      • Respecting Brand Guidelines
        • Using recommended fonts
        • Working with logos
        • Working with colors
        • Using copy guidelines
      • Outlining the Approval Process
  • Part II: Starting with Data
    • Chapter 4: Informing Yourself
      • Determining Your Infographic’s Thesis
        • Thinking of the infographic’s main points
        • Calling out a call-to-action
      • Appealing to the Target Audience
        • Complexity
        • Density
        • Appearance
      • Getting the Logistics
        • Printing considerations
        • Web dimensions
        • Type point (size)
    • Chapter 5: Gathering Your Data
      • Searching Online
        • Doing simple Google searches
        • Refining your Google searches
      • Finding Additional Sources
        • Discovering government databases
        • Using company resources
        • Reading company reports
        • Reaching out to experts
      • Placing It All Together
        • Getting back to your thesis
        • Citing your sources
    • Chapter 6: Discovering the Story
      • Analyzing and Organizing Your Information
        • Looking for trends
        • Employing comparisons
        • Thinking about history
        • Finding the outliers
        • Recognizing patterns
      • Thinking of a Narrative
        • Creating a flow
        • Writing copy
  • Part III: Depicting with Delightful Design
    • Chapter 7: Creating Wireframes and Managing Mood Boards
      • Outlining Your Wireframe
        • The title: Creating the viewer’s first impression
        • The introduction: Presenting your most important data
        • The body: Building the content of your infographic
        • The call-to-action: Drawing a strong conclusion
      • Editing Your Story
        • Clarifying the “big idea”
        • Conceptualizing an overall layout
        • Visualizing transitions
        • Mapping your illustrations
        • Blocking: Creating a visual roadmap
      • Working with Fonts
        • Choosing text styles
        • Following the three-font rule
      • Putting Your Mood Board to Work
        • Working with mood boards in the digital age
    • Chapter 8: Designing Around a Theme
      • Matching Visuals to Your Topic
      • Following Brand Guidelines
        • Using guidelines for logos, color, and font
        • Working with your client’s specifications
      • Designing a Custom Style
        • Creating color palettes
        • Feeling out the right fonts
        • Including illustrations
        • Testing out textures and patterns
      • Finding Inspiration
    • Chapter 9: Designing Infographics in Adobe Illustrator
      • Setting Up Illustrator
        • Navigating the workspace
        • Working with toolbars and palettes
        • Determining the essentials
      • Mastering Illustrator Basics
        • Using the Selection and Direct Selection tools
        • Maximizing the Pen tool
        • Placing a text box
        • Changing fonts with the Type tool
        • Using the Direct Selection tool
        • Grouping objects
        • Discovering the beauty of the Brush tool
        • Getting geometric with the Shape tool
        • Making charts and graphs with the Graph tool
        • Using the Eyedropper tool
        • Adding icons with the Symbols tool
        • Using the Pathfinder tool to create shapes
        • Editing paths with the Eraser tool
      • Experimenting with Illustrator Effects
        • Gaining contrast with a gradient
        • Building depth with the Blend tool
        • Creating dynamic graphics with a warp
        • Joining objects with a compound path
        • Cropping illustrations with clipping masks
        • Importing sketches into Illustrator to use as a template
    • Chapter 10: Designing Infographics in Photoshop
      • Getting Started with Photoshop
        • Labeling layers
        • Using folders and groups
      • Learning the Basic Photoshop Tools
        • Selection tools
        • Drawing tools
        • Transformation tools
        • Type tools
        • Photographic tools
      • Changing Fonts with Character Styles
      • Creating Boundaries with Layer Masks and Clipping Paths
        • Building a layer mask by cropping
        • Using layer masks to hide or reveal selected parts of an image
        • Creating a clipping path
      • Making Your Graphics Pop
        • Creating depth with blend modes
        • Changing colors with a color overlay
        • Giving graphics depth: gradients, bevels, and satin
        • Showcasing elements with shadows
      • Managing Your Workflow
        • Copying style effects from one layer to another
        • Using effects sparingly
    • Chapter 11: Expanding Your Tools and Techniques
      • Starting Your Project with Illustrator
      • Opening Photoshop Files in Illustrator
      • Using Illustrator Graphics in Photoshop
      • Scaling between Programs
      • Discovering the Benefits of a Smart Object
      • Working with Smart Filters
      • Determining which Program Works Best for Your Needs
        • Graphing
        • Detailed icons
        • Patterns
        • Type manipulation
      • Working with Other Design Tools
        • Microsoft programs
        • Infogr.am
        • Easel.ly
        • Creative Market
  • Part IV: Ready to Distribute
    • Chapter 12: Launching Your Infographic
      • Deciding Where to Publish
      • Publishing Infographics on the Web
        • Determining the right size
        • Creating filenames that generate traffic
        • Using appropriate keywords
        • Introducing readers to the infographic
        • Making the most of your space
      • Sharing Your Work
        • Providing social share buttons on the page
        • Giving out an embed code
    • Chapter 13: Promoting Your Infographic
      • Collecting Influencers
        • Getting prepared to go viral
        • Building a list of influencers
        • Organizing your list of influencers
      • Putting Your Plan in Place
        • Building relationships
        • Offering exclusives
        • Using social media
      • Determining When to Pitch
        • Targeting influencers at the best time
        • Timing your social media shares
  • Part V: The Part of Tens
    • Chapter 14: Ten Infographics Trends to Follow
      • Adding Interactive Features to Your Graphics
        • Placing information on different pages
        • Letting the reader choose
      • Using Video or Animation in Graphics
      • Designing for Tablets
      • Using Data to Drive Your Project
      • Developing Graphics for Market Research
      • Using Graphics to Bridge Cultures
      • The DIY Graphics Movement
      • Infographics for Presentations
      • Make a List, Check It Twice
      • Keeping It Small
    • Chapter 15: Ten Future Infographic Uses to Try Today
      • Education
      • Digital Interactivity
      • Sound Medium
      • Multicultural Uses
      • Viral Topics
      • Demographics
      • Social Media
      • Immersive Interactive Graphics
      • Print Media
      • Presentation Tools
  • About the Author
  • Cheat Sheet
  • More Dummies Products

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Eiginleikar
Vörumerki: Dummies Series
Vörunúmer: 9781118792278
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Infographics For Dummies

Vörumerki: Dummies Series
Vörunúmer: 9781118792278
Rafbók

Veldu vöru

2.040 kr.
Get the product now
2.040 kr.