Lýsing:
Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture How to Write a Business Plan provides invaluable help with sales, cash and profit forecasts and is supported by the inclusion of full-length plans available to download online.
This new edition has been enhanced to cover digital developments like crowdfunding, online retailing and digital marketing. The creating success series of books. . . With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Annað
- Höfundur: Brian Finch
- Útgáfa:5
- Útgáfudagur: 03-09-2016
- Engar takmarkanir á útprentun
- Engar takmarkanir afritun
- Format:ePub
- ISBN 13: 9780749475703
- Print ISBN: 9780749475697
- ISBN 10: 0749475706
Efnisyfirlit
- Cover
- Title Page
- Contents
- Introduction
- 1 The structure of the plan
- Using appendices
- 2 Summary
- 3 The business background
- The business
- What is the product or service?
- The markets
- Supply
- How did you get here?
- 4 The market
- Overview
- Market structure
- Competitors
- Customers
- Distribution
- Trends
- Competitive advantage
- Market segmentation
- Differentiation
- Pricing
- Barriers to entry
- Big changes and new technologies
- Examples of market change
- Mixed strategies
- 5 Operations
- Differencies
- Processes
- Control
- Experience
- Supply
- Systems
- Location and environment
- Regulatory control
- 6 Management
- The essential difference
- What skills are required?
- Organization structure
- Demonstrating control
- Management
- 7 The proposal
- Explain
- The proposition
- Why will you succeed?
- Ask for what you want!
- What have you invested?
- Second round finance
- Closing the deal
- The exit
- 8 The forecast
- The sales forecast
- Costs
- The five-year forecast
- Reviewing the plan
- Sensitivity
- Key assumptions
- Explain important points
- 9 Financial information
- Profit and loss account
- Cash forecast
- Sensitivity
- Break-even
- Funding
- Reconciling and checking
- Timing
- Balance sheet
- Trends
- Some important terms
- 10 Risks
- What did we get wrong?
- Long term versus short term
- Focus on the big stuff
- Don’t forget the everyday stuff
- 11 Legal issues and confidentiality
- Confidentiality
- 12 Selling your business
- Explain why you are selling
- Emphasize the great opportunities for the business
- Don’t waste time illustrating that sudden upturn in business expected imminently
- Do you include a forecast?
- Who is the buyer?
- Holding back information
- Due diligence
- Do you own what you are selling?
- 13 Improve performance with a business plan
- Planning is not budgeting
- Strategic vision and action
- Creating strategy
- Planning for people
- Practicalities
- 14 Using business plans for bidding
- Appendices
- 1. The confidentiality letter
- 2. Reconciling profit and cash flow
- 3. The cash forecast
- Copyright
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- Gerð : 208
- Höfundur : 6334
- Útgáfuár : 2016
- Leyfi : 379