Health, Tourism and Hospitality
Námskeið
- HEF2506 Heilsuferðaþjónustan.
Ensk lýsing:
Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services.
The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include: • Expanded coverage to the hospitality sector with a particular focus on spa management. • New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market. • Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty.
• New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others. Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.
Lýsing:
Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services.
The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include: • Expanded coverage to the hospitality sector with a particular focus on spa management. • New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market. • Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty.
• New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others. Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.
Annað
- Höfundar: Melanie Smith, Laszlo Puczko
- Útgáfa:2
- Útgáfudagur: 2014-02-03
- Blaðsíður: 224
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- Format:ePub
- ISBN 13: 9781136187346
- Print ISBN: 9780415638647
- ISBN 10: 1136187340
Efnisyfirlit
- Cover Page
- Half Title Page
- Title Page
- Copyright Page
- Dedication
- Contents
- List of figures
- List of tables
- List of case studies
- Note on authors
- Note on Contributors
- Preface
- Acknowledgements
- Part I History and development of health, wellness and medical tourism
- 1 Definitions and concepts
- Defining key terms: health, wellness, well-being, happiness and quality of life
- Cultural differences in understandings of health and wellness
- The role of tourism and travel in health
- Definitions and typologies of health tourism
- Spa tourism
- Medical tourism
- Spiritual tourism
- Holistic, alternative and ‘New Age' tourism
- Wellness tourism
- Conclusion
- Defining key terms: health, wellness, well-being, happiness and quality of life
- 2 A historical overview
- A brief international overview of health and wellness
- Europe
- Middle East and North Africa
- Asia-Pacific
- Africa
- The Americas
- Conclusion
- 3 A geographical and regional analysis
- Europe
- Western Europe
- Central and Eastern Europe
- Nordic and Scandinavian countries
- Southern Europe
- Middle East and North Africa
- Africa
- Asia
- Australasia and the South Pacific
- Americas and the Caribbean
- Conclusion
- Acknowledgement
- Europe
- 4 Leisure, lifestyle and society
- Trends in modern living
- Active ageing and longevity
- Psychology
- Complementary and alternative medicine and therapy
- Therapy and healing
- Rehabilitation
- The Search for Community
- Obsession with the self and celebrity
- Nutrition
- Cosmetics
- Fitness and sports
- New media and technology
- The need or desire to downsize
- The slow movement
- Environmental psychology and ecotherapy
- Towards a new spirituality
- Self-development trends
- Government and social tourism
- How to live better?
- Conclusion
- 1 Definitions and concepts
- 5 Demand and motivation of tourists
- Profiling health and wellness visitors
- Demand and motivations of health tourists
- Segmenting health and wellness consumers
- Spa tourists
- Medical tourists
- Holistic, spiritual and new age tourists
- Cross-cultural differences in guests' expectations and preferences
- Conclusion
- 6 Targeting and branding
- Introduction
- Marketing communications
- Branding
- Branding at national and regional level
- Branding at local and operator level
- Packaging, distribution and pricing
- Conclusions
- 7 Planning and management
- Introduction
- The need to plan and manage health and wellness tourism
- Impacts of health and wellness tourism
- Environmental impacts
- Sustainable planning and management for health and wellness tourism
- Standardisation versus unique experiences
- Planning and managing national, regional and local destinations
- Managing health and wellness facilities
- Ongoing definitional challenges
- The links between leisure, lifestyle and tourism
- Product development and trends
- Future predictions
- The future of health, wellness and medical tourism
- Spa developments
- 9 SpaFinder Wellness trends What they teach us and why they are important
- Significant trends: a look at the past — and a glimpse of what lies ahead
- Wellness
- Online spa
- Indigenous treatments
- Medicine and spa
- Organic
- Spa comes home
- Gift certificates, vouchers, cards
- Yin of luxury, yang of discount
- Men
- What lies ahead?
- Significant trends: a look at the past — and a glimpse of what lies ahead
- 9 SpaFinder Wellness trends What they teach us and why they are important
- 10 Spa lifestyle resort communities and staycations
- Introduction
- Overall trends affecting the spa/wellness movement
- What is a Spa Residential Community?
- Key success factors
- Back to the future
- 11 The rise of destination spas in emerging economies A case study of GOCO Hospitality's Qatar and China destination spa projects
- Introduction
- What is a destination spa?
- Shift from West to East and emerging economies
- The demand for destination spas in emerging economies
- Qatar destination spa — Doha, GCC
- Octave Living Destination Retreat — Suzhou, China
- Moving forward
- 12 The Russian spa market Diverse and maturing
- 13 Italian spas today Demand and offer evolution and trends
- Introduction
- The development of the wellness and spa market in Italy
- The wellness offer between tradition and innovation
- Italian spas and spa towns as tourist destinations
- The future: threats and opportunities
- Notes
- 14 Traditional spas — between health and wellness tourism The Trentino strategy to face the challenge of the market
- A short history of Trentino spas
- Trentino spas today
- Trentino spas: an opportunity to complete the tourism offer of an alpine destination
- Notes
- 15 Day spa revenue management Some examples from Italy
- Revenue management in the day spa sector
- Revenue management for day spas: the case study
- Conclusion
- 16 A multipurpose wellness park The case study of Hamat Gader, Israel
- Introduction
- The Ancient Roman Baths
- The structure of the modern site
- Visitors' behaviour and perceptions
- 17 Benchmarking pilot study for Hungarian wellness and spa hotels
- Introduction
- Scope of the study
- Method
- Results
- Conclusion
- 18 Comparative analysis of health tourism products and online communication of selected Hungarian spas and hotels
- Introduction
- Methodology
- Findings
- Target groups
- Products and packages
- Languages
- Photos
- Social media
- Summary
- 19 Sleep therapy A case study from Tervis Medical Spa, Estonia
- Sleep therapy
- Sleep therapy at the Tervis Medical Spa, Estonia
- 20 Benefits of higher education to the international spa industry A UK perspective
- 21 Labour and compensation structure of the spa industry in Canada
- Introduction
- Salaries, hourly wages and gratuities
- Bonus, incentive and benefit programmes and work arrangements
- 22 Joining together and shaping the future of the global spa and wellness industry
- Background
- The landmark ‘global spa economy report'
- GSS Summits
- ‘Spas and the Global Wellness Market: Synergies and Opportunities' research report
- ‘Wellness Tourism and Medical Tourism: Where Do Spas Fit?' research report
- ‘Spa Management Workforce and Education: Addressing Market Gaps' research report
- Final thoughts and future vision
- 23 Wellness tourism development in Slovenia in the last two decades
- Introduction
- Research question and methodology
- Case study from Slovenia: health spa resort development in the last two decades
- Radenci Health Resort
- Olimia Thermal Spa
- Sava Rogaška Hotels
- Conclusion
- S ources
- 24 Wellness and spa provision in the Silesian health resorts of Poland
- The history of health tourism in Poland
- Preventative health services offered in the Silesian resorts of Ustronie and Goczałkowice
- Customer perceptions of preventative health services in Ustronie and Goczałkowice
- Summary of wellness services and spas in Poland
- 25 History, traditions and the recent trends in the spa industry in the Czech Republic
- Recent trends in the Czech spa industry
- Conclusions
- 26 Special health tourism products in the Bükk and Mátra regions
- Introduction
- The development of health tourism in the mountains
- Climate tourism in the Mátra Mountains
- Medicinal herbal tourism in the Bükk
- Spiritual tourism in the Bükk and Mátra area
- 27 Health tourism and horse milk therapy in Kyrgyzstan
- Introduction
- Health and wellness tourism in Kyrgyzstan
- Horse milk therapy
- 28 Well-being tourism in Finland
- Case 1: natural well-being as a lifestyle in brand development and in social media (Case SaimaaLife)
- Case 2: development of new well-being (tourism) products based on traditional Finnish sauna
- Case 3: well-being in South Ostrobothnia
- Conclusions
- 29 Health leisure market The evolution in Portugal
- Introduction
- SPA demand in Portugal in the twenty-first century
- The new dimension of the health leisure market: from traditional thermal spa to the modern urban spa
- Spa-goers: new facilities, new motivations and leisure consumers in Portugal
- Final remarks
- Notes
- 30 The holy Himalayas An adobe to wellness
- The Himalayas and medical tourism
- The Himalayas and spa/yoga tourism and meditation
- The Himalayas and escapism and relaxation
- The Himalayas and hedonistic/experiential wellness
- The Himalayas, existential and psychological wellness
- The Himalayas and spiritual tourism
- The Himalayas and community well-being
- The role of the Himalayas in global wellness tourism
- Conclusion
- 31 Te Aroha wellness tourism Yesterday and today
- Te Aroha wellness spa
- 32 Revitalising the healing tradition Thermal springs in the Western Cape
- 33 Opportunities and barriers to sustainable health tourism development in the Israeli Dead Sea region
- Introduction
- Dead Sea's natural health resources
- The Dead Sea health tourism industry
- Environmental pressures
- Tourism development plans
- The geo-political environment
- Summary and conclusions
- 34 Heritage and the renaissance of Domburg as a health resort
- Health and wellness in the Netherlands
- The case of Domburg
- Domburg as an early bathing resort
- Well-being in Domburg: a SWOT analysis
- 35 Health cuisine A new health destination marketing tool
- Introduction
- Modern macrobiotics in Alicante
- Health and wellness in Thailand
- TCM in Hong Kong
- Inspiration: what is healthy food?
- From Farm to Fork
- Healthy gastronomy in Twente
- Sources and acknowledgements
- 36 The social construction of travelling for well-being in Australia
- Theme 1: defining well-being, ‘doing health' and ‘well-being as a feeling'
- Theme 2: reflective well-being: the potentially unachievable journey
- Theme 3: the increased public consciousness of well-being and the importance of participation
- Well-being travel participation and non-participation discourse
- 37 Building tourism and well-being policy Engaging with the public health agenda in the UK
- Introduction
- Building tourism and well-being policy
- Well-being
- The case of Rockley Park: policy and product integration
- Conclusion
- 38 Activities as a component of a social tourism holiday experience
- Social tourism
- Social holiday for Huhmari
- 39 Research on preventive wellness in the Netherlands
- Acknowledgements
- Note
- 40 Natural wellness The case of Icelandic wilderness landscapes for health and wellness tourism
- Introduction and conceptual grounding
- Working with wilderness
- 41 Global wellness in Sedona, Arizona
- Introduction
- Wellness and energetic sustenance
- Visitor characteristics
- 42 A new age in tourism A case study of New Age centres in Costa Rica
- Introduction
- Tourism infrastructure
- Post-modernist influences
- 43 The holistic approach of Ayurveda-based wellness tourism offered in Kerala
- Introduction
- Ayurveda and its holistic approach
- Current infrastructure
- 44 Meditation tourism Exploring the meditation flow experience and well-being
- The meditation flow experience
- Well-being
- Research method
- Results
- Respondents' basic information analysis
- Flow experience
- Well-being analysis
- The relationship between meditation flow and well-being
- Conclusion
- 45 The propensity for yoga practitioners to become tourists A case study of Budapest
- Travelling habits among yoga practitioners
- The characteristics of the trip
- Conclusions
- Glossary of terms
- 46 Apollo Hospitals group A key player in the Indian medical tourism industry
- Introduction: medical tourism in India
- Apollo Hospitals Enterprise
- Indian government initiative for the growth of medical tourism industry
- 47 The UK National Health Service and international patients
- Background
- The context of NHS international activity
- Patient pathways
- Future developments
- Acknowledgement
- Disclaimer
- 48 Kurotel — turning a dream into reality Milestones and keys to success
- A new perspective on life
- Every client is unique
- Kur method
- Healthy longevity
- Advanced Diagnostic Centre
- Kinder Kur: option for mother and baby
- Kur cuisine
- Medications and cosmetics
- The responsibility that goes with the realisation of the dream
- 49 The Gawler Foundation in Australia Wellness and lifestyle-based therapeutic retreats for people with serious illnesses
- Introducing the Yarra Valley Living Centre
- The lifestyle-based ‘Gawler approach'
- Controversy surrounding the ‘Gawler approach': quackery or paradigm wars?
- 50 Challenges of balneotherapy development in Oyoun Moussa, Egypt
- Background
- Methodology
- Results and discussion
- Recommendations
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- Útgáfuár : 2014
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