Lýsing:
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields.
While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions.
Annað
- Höfundur: Renata Schiavo
- Útgáfa:2
- Útgáfudagur: 10/2013
- Hægt að prenta út 10 bls.
- Hægt að afrita 2 bls.
- Format:ePub
- ISBN 13: 9781118941003
- Print ISBN: 9781118122198
- ISBN 10: 1118941004
Efnisyfirlit
- Front Matter
- DEDICATION
- PREFACE
- ACKNOWLEDGMENTS
- THE AUTHOR
- INTRODUCTION
- About This Book
- Who Should Read This Book
- Overview of the Contents
- Author's Note
- INTRODUCTION TO HEALTH COMMUNICATION
- CHAPTER 1 WHAT IS HEALTH COMMUNICATION?
- CHAPTER OBJECTIVES
- Defining Health Communication
- What Is Communication?
- intended audiences or key groups
- communication channels
- Health Communication Defined
- health communication
- vulnerable populations
- underserved populations
- health equity
- Table 1.1 Health Communication Definitions
- What Is Communication?
- Health Communication in the Twenty-First Century: Key Characteristics and Defining Features
- communication vehicles
- Table 1.2 Key Characteristics of Health Communication
- People-Centered
- Evidence-Based
- social determinants of health
- situation analysis
- audience analysis
- audience profile
- Multidisciplinary
- stakeholders
- communication objectives
- program outcomes
- Strategic
- communication strategies
- Process-Oriented
- Cost-Effective
- Creative in Support of Strategy
- Audience- and Media-Specific
- Relationship Building
- Aimed at Behavioral and Social Results
- Inclusive of Vulnerable and Underserved Groups
- health disparities
- Figure 1.1 The Health Communication Environment
- Health Communication in Public Health
- Health Communication in Health Care Settings
- Health Communication in Community Development
- community development
- Figure 1.2 The Health Communication Cycle
- Table 1.3 What Health Communication Can and Cannot Do
- CHAPTER OBJECTIVES
- Use of Communication Models and Theories: A Premise
- Key Theoretical Influences in Health Communication
- Figure 2.1 Health Communication Theory Is Influenced by Different Fields and Families of Theories
- Selected Behavioral and Social Sciences Theories
- Diffusion of Innovation Theory
- Figure 2.2 Attributes of the Audience
- BOX 2.1 DIFFUSION OF INNOVATION THEORY: A PRACTICAL EXAMPLE
- Health Belief Model
- BOX 2.2 THE ADDED-VALUE OF THEORETICAL MODELS IN EVALUATING MASS MEDIA CAMPAIGNS
- Situation and Program Description
- Theory-Based Evaluation
- Conclusions
- Notes
- References
- BOX 2.2 THE ADDED-VALUE OF THEORETICAL MODELS IN EVALUATING MASS MEDIA CAMPAIGNS
- Diffusion of Innovation Theory
- Social Cognitive Theory
- Theory of Reasoned Action
- behavioral beliefs
- normative beliefs
- primary audiences
- secondary audiences
- Social Norms Theory
- social norms
- key influentials roadmap
- Ideation
- Figure 2.3 Ideation Theory
- Convergence Theory
- Stages of Behavior Change Model
- Communication for Persuasion Theory
- Intergroup Theories
- Mass and New Media Communication Theories
- Mass Media
- Cultivation Theory of Mass Media
- New Media Theories
- new media
- social media
- Mass Media
- Social Marketing
- BOX 2.3 RAISING AWARENESS OF INFANT MORTALITY DISPARITIES IN SAN FRANCISCO
- Methods
- Results
- BOX 2.3 RAISING AWARENESS OF INFANT MORTALITY DISPARITIES IN SAN FRANCISCO
- Communication for Development (C4D)
- Communication for Behavioral Impact
- Precede-Proceed Model
- Communication for Social Change
- Medical Models
- Logic Modeling
- logic modeling
- Figure 2.4 Logic Model and Evaluation Design for a National Program for Infant Mortality Prevention by the Office of Minority Health, Department of Health and Human Services
- Health Disparities
- Patient and Community Empowerment
- The Rise of Chronic Diseases
- cultural competence
- Limits of Preventive Medicine and Behaviors
- A Mobile, On-Demand, and Audience-Driven Communication Environment
- Low Health Literacy
- health literacy
- health literacy–health communication continuum
- Impact of Managed Care and Other Cost-Cutting Interventions on Health
- Reemergence of Communicable Diseases
- crisis and emergency risk communication
- risk communication
- emergency risk communication
- Worldwide Urbanization
- The Threat of Bioterrorism
- International Access to Essential Drugs
- Global Health Workers Brain Drain and Other Capacity-Building Needs in Developing Countries
- CHAPTER OBJECTIVES
- What Is Culture?
- Figure 3.1 Comparing Culture to an Iceberg
- universal values
- personal values
- Approaches in Defining Health and Illness
- Medical Concept of Health
- World Health Organization Concept of Health and Its Connection to the Social Determinants of Health
- Figure 3.2 Health Outcomes as a Complex and Multidimensional Construct
- Table 3.1 A Comparative Overview of Ideas of Health and Illness
- Table 3.2 Examples of Disease-Specific Ideas of Illness
- cultural competence
- audience segmentation
- HEALTH COMMUNICATION APPROACHES AND ACTION AREAS
- CHAPTER 4 INTERPERSONAL COMMUNICATION
- CHAPTER OBJECTIVES
- The Dynamics of Interpersonal Behavior
- Table 4.1 Comparing Cultural Norms and Values
- Social and Cognitive Processes of Interpersonal Communication
- Social Cues, Needs, and Factors
- Cognitive Processes
- Figure 4.1 The Potential Impact of Interpersonal Communication on Behavior: A Practical Example
- Community Dialogue as an Example of Interpersonal Communication at Scale
- community dialogue
- The Power of Personal Selling and Counseling
- personal selling
- BOX 4.1 PERSONAL SELLING AND COUNSELING CASE STUDY
- Lymphatic Filariasis
- India, Kenya, Nepal, Philippines, Sri Lanka, and Zanzibar
- Impact
- India, Kenya, Nepal, Philippines, Sri Lanka, and Zanzibar
- Lymphatic Filariasis
- BOX 4.2 THE IMPACT OF EFFECTIVE PROVIDER-PATIENT COMMUNICATION ON PATIENT OUTCOMES: A PEDIATRIC NURSE PRACTITIONER'S PERSPECTIVE
- BOX 4.3 IMPACT OF PHYSICIAN ATTITUDES ON PATIENT BEHAVIOR: A TRUE STORY
- Prioritizing Health Disparities in Clinical Education
- cross-cultural health communication
- Barriers to Effective Provider-Patient Communication
- Table 4.2 Barriers to Effective Provider-Patient Communication: Patient Factors
- Trends in Provider-Patient Communication
- Transforming Provider-Patient Relationships into Partnerships
- CHAPTER OBJECTIVES
- Health Communication in the New Media Age: What Has Changed and What Should Not Change
- mHealth
- mass media
- Table 5.1 Internet and New Media Penetration
- mass communication
- Table 5.2 Health Communication in the Media Age: What Has Changed and What Should Not Change
- The Media of Mass Communication and Public Relations
- public relations
- Public Relations Defined: Theory and Practice
- Public Relations Theory
- Table 5.3 Public Relations Functions in Public Health and Health Care
- communities
- Table 5.4 Characteristics of Psychological Types Relevant to Public Relations
- Public Relations Practice
- BOX 5.1 JOHNSON & JOHNSON'S CAMPAIGN FOR NURSING'S FUTURE INITIATIVE
- Key Outcomes*
- Key Success Factors
- Table 5.5 Key Characteristics of Ethical Public Relations Programs
- BOX 5.2 USING THE INTERNET AS A KEY PUBLIC RELATIONS CHANNEL: THE SCHEPENS EYE RESEARCH INSTITUTE
- BOX 5.1 JOHNSON & JOHNSON'S CAMPAIGN FOR NURSING'S FUTURE INITIATIVE
- PR Versus Advertising: The Differences
- Public Relations Theory
- Mass Media, Health-Related Decisions, and Public Health
- Dos and Don'ts of Media Relations
- media pitch
- What Makes a Story Newsworthy
- Table 5.6 Dos and Don'ts of Media Relations
- virtual newsrooms
- Dos and Don'ts of Media Relations
- Table 5.7 Mass Media Channels and Related Public Relations Tools
- Table 5.8 Most Common Uses of the Internet and New Media by Health Organizations
- Table 5.9 Sample Factors in Public Perception and Use of New Media–Specific Tools
- BOX 5.3 SPORTS FOR HEALTH EQUITY: A MULTIFACETED NATIONAL PROGRAM
- Goals and Objectives
- Communication Strategies and Activities
- Program Launch Results
- New Media Use: Blogs, Podcasts, Social Networks, and More
- Blogs
- blog
- BOX 5.4 STREET FIGHTERS OF PUBLIC HEALTH: USING ONLINE TOOLS TO CREATE NETWORKING OPPORTUNITIES IN PUBLIC HEALTH
- Blogs
- podcasts
- social media
- social networking
- hits
- unique visitors
- visits
- page views
- keyword mentions
- responses to text messages
- text messaging readership
- use of mobile interactive features
- CHAPTER OBJECTIVES
- Community Mobilization and Citizen Engagement: A Bottom-Up Approach
- community mobilization
- community
- Community Mobilization as a Social Process
- social mobilization
- BOX 6.1 TACKLING ORAL POLIO VACCINE REFUSALS THROUGH VOLUNTEER COMMUNITY MOBILIZER NETWORK IN NORTHERN NIGERIA
- Current Situation
- Figure 6.1 Number of WPV Cases by Year in Nigeria
- Intensified Ward Communication Strategy
- Figure 6.2 Proportion of Actual Noncompliance, High-Risk States, May 2012
- Figure 6.3 Preliminary Data, Sokoto VCMs
- Figure 6.4 Main Reasons for Noncompliance
- Note
- Current Situation
- citizen engagement (or public engagement)
- BOX 6.2 SOCIAL MOBILIZATION TO FIGHT EBOLA IN YAMBIO, SOUTHERN SUDAN
- Reliance on Community Members
- BOX 6.3 HOW BINGWA CHANGED HIS WAYS
- Advancing Knowledge and Changing Practices
- BOX 6.4 GAY MEN'S HEALTH CRISIS HIV/AIDS TIME LINE
- Common Terms and Steps in Community Mobilization
- Engaging Community Organizations and Leaders
- Participatory Research
- participatory research (community-driven assessment, participatory needs assessment, community-needs assessment)
- Community Group Meetings
- Partnership Meetings
- Mobilization Tools for Urban Communities
- participatory influential road mapping
- consensus-building workshops
- Public Consultations
- delivered dialogue
- public consultation
- referendum
- Culturally Competent Communication Approaches, Channels, and Messengers
- Community Action Cycle or Model
- Figure 6.5 Moving from the Pre-During-Post Scenario to the Preparedness-Readiness Response-Evaluation-Constant Cycle (PRRECC)
- CHAPTER OBJECTIVES
- Communicating with Health Care Providers: A Peer-to-Peer Approach
- professional medical communication
- Table 7.1 Key Audiences of Professional Clinical Communications
- Theoretical Assumptions in Professional Medical (Clinical) Communications
- How to Influence Health Care Provider Behavior: A Theoretical Overview
- communities of practice
- Table 7.2 Key Obstacles to Clinician Change
- Key Elements of Professional Medical Communications Programs
- Evidence-Based
- Group-Specific
- Behavior-Centered
- Patient-Centered
- Practical
- Easy to Implement
- Table 7.3 Communication Approaches and Tools and Their Effects: Analysis of Thirty-Six Systematic Reviews
- Multifaceted
- BOX 7.1 NATIONAL FOUNDATION FOR INFECTIOUS DISEASES FLU FIGHT FOR KIDS: CASE STUDY
- Key Actions
- 2002 Roundtable Meeting and Consensus Document
- Media Outreach
- Satellite Symposium at American Academy of Pediatrics (AAP) Annual Meeting
- CDC Issues Full Pediatric Recommendation
- Results—First Year of Routine Recommendation
- Key Actions
- BOX 7.1 NATIONAL FOUNDATION FOR INFECTIOUS DISEASES FLU FIGHT FOR KIDS: CASE STUDY
- Consistent
- tablets
- Table 7.4 Key Communication Tools and Channels in Professional Communications
- brain drain
- CHAPTER OBJECTIVES
- Constituency Relations: A Practice-Based Definition
- constituents
- constituency relations
- third-party groups
- Recognizing the Legitimacy of All Constituency Groups
- Constituency Relations: A Structured Approach
- Table 8.1 Guidelines for Establishing and Preserving Long-Term Relationships
- Developing Alliances to Address Health or Social Issues and to Expand Program Reach
- BOX 8.1 HOW CONSTITUENCY RELATIONS CAN HELP ADVANCE AN ORGANIZATION'S MISSION: A PRACTICE-BASED PERSPECTIVE
- multisectoral partnerships
- Table 8.2 Potential Drawbacks of Partnerships
- Choosing the Right Partners
- collaborative agreements
- BOX 8.2 NATIONAL CANCER INSTITUTE GUIDELINES FOR CONSIDERING COMMERCIAL PARTNERS
- Policies
- Criteria for Reviewing Corporations Prior to Partnership Negotiations
- Table 8.3 Sample Partnership Success Factors
- public-private partnership
- CHAPTER OBJECTIVES
- Policy Communication and Public Advocacy as Integrated Communication Areas
- policy communication
- public advocacy
- Communicating with Policymakers and Other Key Stakeholders
- policy briefs
- advocacy briefs
- objective briefs
- Table 9.1 Key Elements of a Policy Brief
- The Media of Public Advocacy and Public Relations
- Table 9.2 Why Public Advocacy?
- media advocacy
- photovoice
- Figure 9.1 Sample Key Questions for Media Advocacy Planning
- Influencing Public Policy in the New Media Age
- Key Concepts
- FOR DISCUSSION AND PRACTICE
- KEY TERMS
- PLANNING, IMPLEMENTING, AND EVALUATING A HEALTH COMMUNICATION INTERVENTION
- CHAPTER 10 OVERVIEW OF THE HEALTH COMMUNICATION PLANNING PROCESS
- CHAPTER OBJECTIVES
- Why Planning Is Important
- Approaches to Health Communication Planning
- The Health Communication Cycle and Strategic Planning Process
- Figure 10.1 Health Communication Cycle
- Key Steps of Health Communication Planning
- Overall Program Goal
- overall program goal
- Figure 10.2 Key Steps of Health Communication Planning
- Outcome Objectives: Behavioral, Social, and Organizational
- outcome objectives
- behavioral objectives
- social objectives
- organizational objectives
- Situation and Audience Analysis
- Communication Objectives
- Communication Strategies
- Action (Tactical) Plan
- Evaluation Plan
- Overall Program Goal
- Elements of an Effective Health Communication Program
- Careful Analysis of the Situation, Opportunities, and Communication Needs
- Understanding of Constituency and Audience Needs and Preferences
- Table 10.1 Key Elements of an Effective Health Communication Program
- Community and Key Stakeholders' Participation
- Early Agreement on Expected Outcomes and Evaluation Parameters
- Well-Defined Communication Objectives
- Strategies Designed to Meet the Objectives
- Multiple and Audience-Specific Communication Channels
- Adequate Funding, Commitment, and Human Resources
- Establishing the Overall Program Goal: A Practical Perspective
- Outcome Objectives: Behavioral, Social, and Organizational
- EXHIBIT 10.1 EXAMPLES OF OUTCOME OBJECTIVES FOR A PROGRAM ON PEDIATRIC ASTHMA
- Key Concepts
- FOR DISCUSSION AND PRACTICE
- KEY TERMS
- CHAPTER 11 SITUATION AND AUDIENCE ANALYSIS
- CHAPTER OBJECTIVES
- How to Develop a Comprehensive Situation and Audience Analysis
- audience profile
- Define and Understand the Health Issue
- Figure 11.1 Key Steps of Situation Analysis
- Identify Key Groups, Stakeholders, and Constituencies
- Understand Social, Political, and Other Determinants of Health
- Develop, Share, and Discuss an Audience Profile and Segmentation Report
- EXHIBIT 11.1 AUDIENCE SEGMENTATION EXAMPLE
- BOX 11.1 AUDIENCE PROFILE: GOT A MINUTE? GIVE IT TO YOUR KIDS!
- The Audience
- Why Are We Addressing Only Less-Involved Parents?
- Who Are Less-Involved Parents?
- Snapshot of Less-Involved Parents
- What Do Less-Involved Parents Look Like?
- What Are Their Current Parenting Behaviors?
- How Do We Reach Them?
- Preferred Communication Channels, Media, and Venues
- mass media channels
- new media channels
- interpersonal channels
- community-specific channels
- professional channels and venues
- communication vehicles
- tactics
- Research Existing Programs, Initiatives, and Resources
- Highlight Unmet Communication Needs
- Describe Overall Barriers to Program Implementation and Proposed Change
- Organizing, Sharing, and Reporting on Research Findings
- EXHIBIT 11.2. SWOT ANALYSIS FOR THE CARIBBEAN CERVICAL CANCER PREVENTION AND CONTROL PROJECT
- Common Research Methodologies: An Overview
- participatory research
- qualitative research
- quantitative research
- Table 11.1 Qualitative Versus Quantitative Research Methods
- pretesting
- panel studies
- Secondary Data
- Literature, Case Studies, and Document Review
- Table 11.2 Sample Criteria for a Credibility Assessment of Health-Related Websites
- One-on-One Contacts and Interviews
- Literature, Case Studies, and Document Review
- Primary Data
- Overview of Qualitative Versus Quantitative Research Methods
- One-on-One In-Depth Interviews
- Focus Groups
- Surveys
- Working with Research Organizations and Professionals: Tips for Health Communication Practitioners
- institutional review board (IRB)
- CHAPTER OBJECTIVES
- How to Develop and Validate Communication Objectives
- communication objectives
- EXHIBIT 12.1 SAMPLE COMMUNICATION OBJECTIVES: UNDERSTANDING THE CONNECTION WITH OTHER PROGRAM ELEMENTS
- Setting Communication Objectives
- Make Sure Communication Objectives Are Specific to Each Key Group and Stakeholder
- Do Not Include Tactical Elements
- Limit the Number of Communication Objectives
- Identify and Prioritize Objectives
- Analyze Existing Barriers, Social Norms, and Potential Success Factors
- Define Time Frames
- Moving to the Next Step
- Outlining a Communication Strategy
- communication strategy
- Key Principles of Strategy Development
- Review Key Evidence
- Make Sure All Communication Strategies Are Specific to Key Groups
- positioning
- BOX 12.1. MAINTAINING EGYPT POLIO FREE: HOW COMMUNICATION MADE IT HAPPEN!
- Figure 12.1 Changes in Attitudes Toward Polio Virus and Immunization
- CHAPTER OBJECTIVES
- Definition of an Action (Tactical) Plan
- tactics
- action plan
- communication concepts
- Communication Objectives
- Communication Strategies
- Key Elements of an Action (Tactical) Plan
- Integrated Approach
- Creativity in Support of Strategy
- Cost-Effectiveness
- Imagination
- Culturally Competent and Issue-Driven Communication Messages, Channels, and Activities
- Concept Development
- Table 13.1 Examples of Communication Concepts for a Communication Intervention on Childhood Immunization
- BOX 13.1. NCI'S CANCER RESEARCH AWARENESS INITIATIVE: FROM MESSAGE CONCEPTS TO FINAL MESSAGE
- Message Development and Health Literacy Assessment
- Selecting Communication Channels and Vehicles
- BOX 13.2. COMMUNITY THEATER IN BENIN: TAKING THE SHOW ON THE ROAD
- Constructing the Set
- Results
- BOX 13.2. COMMUNITY THEATER IN BENIN: TAKING THE SHOW ON THE ROAD
- Planning for Program Launch Activities, Media, and Materials
- gatekeepers
- Pretesting Communication Concepts, Messages, and Materials
- Program Time Line and Budget Estimate
- partnership plan
- Table 13.2 Key Elements of a Partnership Plan
- Human Resource Allocation and Budget Monitoring
- Establishing Monitoring Teams
- monitoring
- Technical Support and Advisory Groups
- Process Definition
- Issue Management
- Action Plan
- Program Implementation
- CHAPTER OBJECTIVES
- Evaluation as a Key Element of Health Communication Planning
- evaluation plans
- Overview of Key Evaluation Trends and Strategies: Why, What, and How We Measure
- Why We Measure
- The Language of Evaluation and What We Measure
- evaluation
- program assessment
- metrics
- return on investment (ROI)
- outcomes
- impact
- behavioral impact
- social change indicators and social impact
- Figure 14.1 Social Change and Behavioral Indicators
- What We Measure in Different Evaluation Phases
- progress indicators
- Formative Evaluation
- Process Evaluation and Progress Evaluation
- process evaluation
- BOX 14.1. USING PROCESS EVALUATION DATA TO REFINE AN ENTERTAINMENT-EDUCATION PROGRAM IN BOLIVIA
- References
- Summative Evaluation (Outcome or Impact Evaluation in Different Models)
- summative evaluation
- Table 14.1 Drawbacks of Evaluation
- Table 14.2 Sample Qualitative and Quantitative Methods for the Assessment of Health Communication Interventions
- mixed methodology
- Use of Mixed Methods (Online and Offline)
- Figure 14.2 Integrating New Media and Other Communication Areas in Approaching Health Communication Planning and Evaluation
- online efficacy
- offline effectiveness
- Figure 14.3 Flu Vaccine Campaign 2009 in Whyville
- Table 14.3 Sample Tools for the Evaluation of New Media–Based Interventions
- contribution analysis
- Table 14.4 Examples of Areas of Monitoring with Related Data Collection and Reporting Methods
- Evaluation Plan
- Monitoring
- Evaluation Report
- CASE STUDIES AND LESSONS FROM THE FIELD
- CHAPTER 15 HEALTH COMMUNICATION IN THE UNITED STATES: Case Studies and Lessons from the Field
- CHAPTER OBJECTIVES
- From Theory to Practice: Select Case Studies from the United States
- Mental Health
- WhyWellness
- virtual world
- BOX 15.1. WHYWELLNESS: COMMUNICATING ABOUT MENTAL HEALTH WITHIN A GAMING COMMUNITY
- Need
- Goals and Objectives
- Sample Communication Strategies and Activities
- Figure 15.1 WhyWellness Virtual World
- Key Results
- Future Direction
- References
- WhyWellness Case Study Discussion: Read, Reflect, and Practice in Groups
- WhyWellness
- Mental Health
- Obesity and Chronic Diseases
- “BodyLove”
- BOX 15.2. “BODYLOVE”—CASE STUDY SUMMARY
- Need, Situation, Health Issues
- Goals and Objectives
- Communication Strategies and Activities
- Key Results and Future Directions
- “BodyLove” Case Study Discussion: Read, Reflect, and Practice in Groups
- BOX 15.2. “BODYLOVE”—CASE STUDY SUMMARY
- “BodyLove”
- BOX 15.3. CASE STUDY—NEW MEDIA AND THE VERB CAMPAIGN
- Need, Situation, Health Issues
- Objective, Strategies, and Activities
- Key Results
- Future Directions
- VERB Campaign Case Study Discussion: Read, Reflect, and Practice in Groups
- Health Equity Exchange
- BOX 15.4. HEALTH EQUITY EXCHANGE: USING AN INTEGRATED MULTIMEDIA COMMUNICATION APPROACH TO ENGAGE U.S. COMMUNITIES ON HEALTH EQUITY
- Need
- Goals and Objectives
- Sample Communication Strategies and Activities
- Emerging Themes
- Next Steps and Future Directions
- References
- Health Equity Exchange Case Study Discussion: Read, Reflect, and Practice in Groups
- BOX 15.4. HEALTH EQUITY EXCHANGE: USING AN INTEGRATED MULTIMEDIA COMMUNICATION APPROACH TO ENGAGE U.S. COMMUNITIES ON HEALTH EQUITY
- Sustainable Table
- BOX 15.5. RAISING AWARENESS OF SUSTAINABLE FOOD ISSUES AND BUILDING COMMUNITY VIA THE INTEGRATED USE OF NEW MEDIA WITH OTHER COMMUNICATION APPROACHES
- Goals and Objectives
- Communication Strategies and Activities
- Key Results and Future Direction
- References
- Sustainable Table Case Study Discussion: Read, Reflect, and Practice in Groups
- BOX 15.5. RAISING AWARENESS OF SUSTAINABLE FOOD ISSUES AND BUILDING COMMUNITY VIA THE INTEGRATED USE OF NEW MEDIA WITH OTHER COMMUNICATION APPROACHES
- Mass in Motion
- BOX 15.6. WHAT DO SIDEWALKS HAVE TO DO WITH HEALTH?
- Need, Situation, Health Issues
- Goals and Objectives
- Sample Activities
- Sample Communication Strategies
- Key Results
- Future Directions
- References
- Mass in Motion (MiM) Case Study Discussion: Read, Reflect, and Practice in Groups
- BOX 15.6. WHAT DO SIDEWALKS HAVE TO DO WITH HEALTH?
- international health
- global health
- CHAPTER OBJECTIVES
- From Theory to Practice: Select Case Studies on Global Health Communication
- Epidemics and Emerging Diseases
- Egypt
- BOX 16.1. COMMUNICATION INTERVENTIONS: HELPING EGYPTIAN FAMILIES AND CHILDREN STAY SAFE FROM AVIAN INFLUENZA
- Figure 16.1 Egypt: Community Outreach Workers in Action
- References
- Egypt Case Study Discussion: Read, Reflect, and Practice in Groups
- BOX 16.1. COMMUNICATION INTERVENTIONS: HELPING EGYPTIAN FAMILIES AND CHILDREN STAY SAFE FROM AVIAN INFLUENZA
- Egypt
- Canada
- pandemic
- BOX 16.2. PREPARING FOR A NIGHTMARE IN THE CALGARY HEALTH REGION—PLANNING FOR PANDEMIC INFLUENZA
- Need, Situation, Health Issues
- Goal and Objectives
- Goal
- Objectives
- Approach
- Sample Communication Strategies and Activities
- Key Results
- Future Directions
- Goal and Objectives
- Canada Case Study Discussion: Read, Reflect, and Practice in Groups
- Need, Situation, Health Issues
- Epidemics and Emerging Diseases
- India
- BOX 16.3. INTERPERSONAL COMMUNICATION: LESSONS LEARNED IN INDIA
- Polio Eradication
- Background
- Barriers and Challenges
- Evidence-based BCC (Behavior Change Communication)
- Interpersonal Communication and Social Mobilization
- Underserved Strategy
- Avian Influenza (AI)
- AI Communication
- IPC for AI prevention
- Wave Effect Mobilization
- IPC Contribution to AI Prevention
- Challenges and Limitations of IPC
- India Case Study Discussion: Read, Reflect, and Practice in Groups
- Polio Eradication
- BOX 16.3. INTERPERSONAL COMMUNICATION: LESSONS LEARNED IN INDIA
- United States–Mexico
- BOX 16.4. CASE STUDY—VOICES AND IMAGES (TUBERCULOSIS)
- Need, Situation, Health Issues
- Goals and Objectives
- Communication Strategies and Activities
- Key Results
- Future Directions
- References
- United States–Mexico Case Study Discussion: Read, Reflect, and Practice in Groups
- BOX 16.4. CASE STUDY—VOICES AND IMAGES (TUBERCULOSIS)
- Cambodia
- BOX 16.5. APPLYING C4D TO CURB MATERNAL MORTALITY IN CAMBODIA
- Figure 16.2 Cambodia Antenatal Care Campaign Spot
- Figure 16.3 Volunteers Launch the ANC Campaign in Stung Treng, Cambodia, January 2009
- Cambodia Case Study Discussion: Read, Reflect, and Practice in Groups
- BOX 16.5. APPLYING C4D TO CURB MATERNAL MORTALITY IN CAMBODIA
- International
- BOX 16.6. THE ROLE OF THE HEALTH SCIENCES LIBRARIAN IN HEALTH COMMUNICATION: CONTINUITY IN EVIDENCE-BASED PUBLIC HEALTH TRAINING FOR FUTURE PUBLIC HEALTH PRACTITIONERS
- Figure 16.4 Sample Screenshot from LibGuides
- Reference
- International Case Study Discussion: Read, Reflect, and Practice in Groups
- BOX 16.6. THE ROLE OF THE HEALTH SCIENCES LIBRARIAN IN HEALTH COMMUNICATION: CONTINUITY IN EVIDENCE-BASED PUBLIC HEALTH TRAINING FOR FUTURE PUBLIC HEALTH PRACTITIONERS
- APPENDIX A: EXAMPLES OF WORKSHEETS AND RESOURCES ON HEALTH COMMUNICATION PLANNING
- A1: Situation and Audience Analysis Worksheet: Sample Questions and Topics
- A2: Ranking and Selecting Communication Strategies: Sample Criteria
- A3: Sample Communication Channels and Venues and Examples of Related Vehicles (Tactics)
- A4: Pretesting Messages, Materials, and Activities: Sample Questions
- A5: Program Time Line: Sample Forms
- Example 1
- Example 2
- A6: Budget Sample Form
- A7: Process and Progress Evaluation: Establishing Mutually Agreed-on Parameters
- Preimplementation Sample Chart
- A8: Evaluation of New Media–Based Interventions: A Proposed (and Evolving) Logic Model
- Online Resources
- Health Literacy Resources
- Strategic Partnerships and Coalitions
- Logic Model Development: Resources and Templates
- Policy Briefs
- Websites
- Journals
- Organizations and Groups
- Communication Centers
- Graduate Programs
- Conferences and Meetings
- Job Listings
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Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.
Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.
Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.
Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu
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- Höfundur : 11926
- Útgáfuár : 2013
- Leyfi : 380