Efnisyfirlit

• Cover
• Foreword
• Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • Beyond the Book
  • Where to Go from Here
• Part 1: Wrapping Your Brain Around Franchising
  • Chapter 1: The Power of the Brand
    • Tracing the History of Franchising
    • What Is a Franchise, Anyway?
    • What’s the Big Deal with Brands?
    • Franchise Siblings: Three Types of Franchising
    • The Roles and Goals of Franchisors and Franchisees
    • Nuances of the Franchisor/Franchisee Relationship
  • Chapter 2: Franchises Come in Different Sizes
    • Getting Started with a Single Franchise
    • Adding Franchises, One at a Time
    • Developing a Territory on Your Own
    • Becoming a Master Franchisee
    • The Area Rep: Master Franchise Lite
    • Sharing Risks and Rewards in a Joint Venture
    • Councils, Associations, Cooperatives, and Buying Groups
    • Buying Franchisor-Owned Locations
  • Chapter 3: Mirror, Mirror, on the Wall
    • Starting Your Own or Joining a Team
    • Consider the Pros and Cons
    • Being Realistic about Being a Franchisee
    • Looking in the Mirror: A Self-Evaluation
  • Chapter 4: The Legal Issues
    • Franchise Regulation: A Little History
    • The State Regulatory Landscape
    • The Franchise Disclosure Document
    • Negotiating with a Franchisor
• Part 2: Buying a Franchise
  • Chapter 5: Researching Franchise Opportunities
    • Digging Up the Good Information
    • The Role, Risk, and Benefits of Brokers
    • Deciding Whether to Buy Old or New
    • Benchmarking Franchise Offerings
    • Going Back Home and Eyeing Locations
  • Chapter 6: Raising Capital: Wowing, Wrangling, and Winning
    • Examining Your Current Finances
    • Determining Franchise Investment
    • Do Your Homework before Holding Out Your Cup
    • Raising Capital
    • Social Franchising and Funding
• Part 3: Operating Like a Well-Oiled Machine
  • Chapter 7: Choosing a Location
    • Selecting a Site
    • Finding Your Franchise’s Habitat
    • Protected and Exclusive Areas
    • Encroachment Policies
    • Signing the Lease
    • Meeting Your Franchise’s Requirements
  • Chapter 8: Getting the Goods
    • The Basic Requirements
    • Meeting Approved Standards and Specifications
    • The Role of Buying Groups and Purchasing Cooperatives
    • Maintaining Inventory
  • Chapter 9: Training and Hiring
    • Getting Good Training for Yourself and Your Management
    • Understanding Joint Employment and Why It Spooks Franchisors
    • Training Your Staff
    • Building and Leading Your Team Effectively
    • Conducting Interviews
    • Retaining Good Employees with a Good Work Environment
  • Chapter 10: Working with Franchisors and Fellow Franchisees
    • Playing by the Rules
    • Building a Relationship with Your Franchisor
    • Dealing with Change
    • Reaching Out to Your Fellow Franchisees
  • Chapter 11: Attracting and Keeping Customers
    • Creating an Effective Marketing Plan
    • Evaluating National and Local Advertising Strategies
    • All Hail Customer Service
• Part 4: Expanding or Cashing Out
  • Chapter 12: Acquiring Other Franchises
    • Assessing the Advantages and Disadvantages of Multi-Unit Operation
    • Checking Your Franchise Agreement: Can You Buy Another Franchise?
    • Reviewing Your Resources
    • Understanding Your Purchase Options
  • Chapter 13: When the End Is Nigh
    • Decisions, Decisions
    • Going for Round Two (or Three or Four): The Successor Franchise
    • Bowing Out at the Right Time
    • Leaving It to Your Children
    • Selling Out
    • Now That the Party’s Over
• Part 5: Building Your Own Franchise
  • Chapter 14: From Small Business Owner to Franchisor
    • Turning Your Small Business into a Bigger Chain
    • Criteria for Becoming a Franchisor
    • Beginning Your Franchise Program: Who Should Take the Reins?
    • Passing Go with Your Franchise Idea
  • Chapter 15: Recruiting Franchisees
    • The Essence of the Ideal Franchisee
    • Focusing Your Market Strategy
    • Reeling In Great Franchisees
    • Developing the Recruitment Organization
    • Ten Steps to Franchise Recruitment
    • Working the Validation Process
    • The Franchise Sales Presentation
    • Finalizing the Selection Process
  • Chapter 16: Expanding Abroad: International Franchising
    • Taking Your Franchise Abroad: Know What You’re Getting Into
    • Decisions, Decisions: Whether to Make the Leap
    • If You Decide to Cross the Border
    • Bringing Foreign Franchises to the United States
  • Chapter 17: A World of Good with Social Franchising
    • BOP: The Base of the Pyramid
    • The Challenges for Social Franchising
    • CFWshops: An Example of a Social Franchise System
    • Who Are the Franchisor and Franchisee in a Social Franchise?
    • Financing and Developmental Benchmarks for Social Franchises
    • Delivering on the Brand Promise
    • Resources for Social Franchising
• Part 6: The Part of Tens
  • Chapter 18: Ten Keys to Franchisee Success
    • Make Sure You Have Enough Money
    • Follow the System
    • Don’t Neglect Your Loved Ones
    • Be Enthusiastic
    • Recruit the Best Talent and Treat Them with Respect
    • Train Your Employees
    • Give Customers Great Service
    • Get Involved with the Community
    • Stay in Touch with Your Franchisor and Fellow Franchisees
    • Pay Attention to the Details
  • Chapter 19: Ten Questions to Ask before Becoming a Franchisor
    • How Good Is Your Product/Service?
    • Can You Manage the System?
    • Do You Have the Commitment?
    • Can You Systemize Your Business?
    • Can You Train Your Franchisees?
    • Can You Localize if Needed?
    • Do You Have the Necessary Capital?
    • Are Enough Franchisees Out There?
    • Do You Understand Franchising?
    • Are You Willing to Hire Proper Franchise Professionals?
• Appendix: Glossary of Common Franchising Terms
• About the Authors
• Connect with Dummies
• End User License Agreement

UM RAFBÆKUR Á HEIMKAUP.IS

Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!

Rafbók til eignar
Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.

Þú kemst í bækurnar hvar sem er
Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).

Auðvelt að fletta og leita
Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.

Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.

Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.



Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu