Efnisyfirlit

• Cover
• Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • Beyond the Book
  • Where to Go from Here
• Part 1: Getting Started with Facebook Marketing
  • Chapter 1: Marketing in the Age of Facebook
    • What Is Facebook, and Why Is It So Popular?
    • Understanding the Marketing Potential of Facebook
    • Understanding Why Your Business Needs a Facebook Page
  • Chapter 2: Researching and Understanding Your Target Audience
    • Defining Your Target Audience
    • Researching Target Audiences with Facebook’s Ads Manager
    • Discovering How Many Customers Use Facebook
  • Chapter 3: Developing a Facebook Marketing Plan
    • Understanding the Power of Word of Mouth on Facebook
    • Understanding What to Include in Your Marketing Plan
    • Developing Your Value Proposition
    • Understanding Your Audience
    • Defining Your Marketing Goals
    • Developing Your Content Strategy
    • Encouraging Audience Engagement
    • Monitoring and Reporting Page Activity
    • Integrating Your Online and Offline Campaigns
• Part 2: Building Your Facebook Presence
  • Chapter 4: Getting Started with a Facebook Page
    • Understanding the Differences among Pages, Timelines, and Groups
    • Understanding the Anatomy of a Facebook Page
    • Creating a Facebook Page from Scratch
    • Adding More Information about Your Business
    • Adding Tabs to and Removing Tabs from a Facebook Page
    • Adding Page Administrators
    • Getting the Most from Facebook Marketing Resources
    • Understanding Facebook’s Terms and Conditions
  • Chapter 5: Configuring Admin Settings for Your Page
    • Configuring Your Page for Maximum Engagement
    • Allowing Threaded Comments on Your Page Updates
    • Limiting Who Can See Your Page Content
    • Configuring Profanity and Moderation Settings
    • Posting as a Page versus Posting as a Profile
    • Engaging Fans with Your Mobile Phone
  • Chapter 6: Enhancing Your Facebook Page with Applications
    • Understanding Facebook Applications
    • Yeah, There’s an App for That — But Where?
    • Using Third-Party Custom Facebook Page Tab Services
    • Choosing E-Commerce Applications for Your Page
    • Granting Access to Applications
    • Configuring Tabs on Your Facebook Page
    • Creating Custom Facebook Tabs with HTML
• Part 3: Engaging with Your Customers and Prospects on Facebook
  • Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing
    • Understanding How Content Marketing Works on Facebook
    • Defining Your Posting Goals
    • Getting Fans Engaged
    • Saving Time Creating Visual Content
    • Understanding the Importance of Video Content for Marketing
  • Chapter 8: Growing Your Facebook Page’s Fan Base
    • Mapping a Launch Strategy for Your Facebook Page
    • Fostering a Sense of Enchantment on Your Facebook Page
    • Preparing Your Facebook Page for Launch
    • Enhancing Your Facebook Page with Content before Launch
    • Adding a Compelling Reason for Users to Like Your Page
    • Making Your Facebook Page Easy to Find in Search Engines
    • Networking with Friends to Launch Your Facebook Page
    • Leveraging Existing Marketing Assets to Launch Your Facebook Page
    • Promoting Your Facebook Page in Your Store
    • Promoting Your Facebook Page by Using Facebook Ads
    • Promoting Your Facebook Page by Using an Integrated Approach
  • Chapter 9: Engaging Your Facebook Fans
    • Understanding What Engagement Really Means
    • Measuring Engagement with Facebook Insights
    • Getting Tactical with Engagement on Your Facebook Page
    • Getting Notifications about Facebook Users’ Activity
    • Viewing Your Facebook Page’s Notifications and Activity Log
    • Responding to Comments and Posts
    • Running Facebook Contests
  • Chapter 10: Improving Your Marketing Strategy with Facebook Insights
    • Getting Analytical with Facebook Insights
    • Using Facebook Insights
    • Exploring Facebook Page Insights
    • Understanding the Overview Report
    • Promoting Your Message by Using the Promotions Report
    • Understanding Your Followers with the Followers Report
    • Using the Likes Report for Smarter Fan Acquisition
    • Reaching Fans with the Reach Report
    • Delving into Engagement with the Page Views Report
    • Using the Page Previews Report to Evaluate Interactions
    • Monitoring Actions on Page Report
    • Evaluating Posts with the Posts Report
    • Evaluating Events with the Events Report
    • Monitoring Engagement with the Video Insights Report
    • Viewing Demographics with the People Report
    • Reviewing the Local Report to Learn about Activity Nearby
    • Using the Shop Report to Evaluate Sales
    • Unlocking Engagement with the Messages Report
    • Exporting Insights Data
    • Using Third-Party Analytics
• Part 4: Marketing beyond the Facebook Page
  • Chapter 11: Using Facebook Advertising to Promote Your Business
    • Introducing Facebook Ads
    • Creating Winning Ads
    • Devising a Landing-Page Strategy for Your Ads
    • Creating a Facebook Ad
    • Creating Boosted Posts
    • Creating Multiple Campaigns
    • Managing and Measuring Your Ad Campaigns with Ads Manager
    • Understanding Other Facebook Ads Manager Features
  • Chapter 12: Using Facebook Offers to Sell Products and Services
    • Understanding Facebook Offers
    • Creating an Offer for Your Page
    • Getting the Most from Your Offer
    • Promoting Your Offer
  • Chapter 13: Using Facebook Groups and Events for Your Business
    • Discovering Facebook Groups
    • Understanding How Facebook Groups Fit in with Your Business
    • Using Facebook Groups
    • Creating Your Own Facebook Group
    • Using Facebook Events to Promote Your Business
  • Chapter 14: Integrating Facebook into Your Other Marketing Channels
    • Making Facebook Part of Your Marketing Mix
    • Promoting Your Facebook Presence Offline
    • Optimizing Your Page for Search Results
    • Integrating Instagram into Your Other Marketing Channels
    • Getting Inside Your Customers’ Heads
  • Chapter 15: Integrating Facebook Features into Your Website with Social Plugins
    • Extending the Facebook Experience with Social Plugins
    • Adding Plug-In Code to Your Website
    • Integrating Facebook Insights into Your Social Plugins
    • Adding Comments to Your Website
    • Sharing Embedded Comments to Your Website
    • Creating More Reach with the Embedded Posts Plug-In
    • Displaying Embedded Videos from Facebook
    • Getting More Visibility with the Like Button
    • Sharing Pages Using the Page Plugin
    • Quote Plugin
    • Save Button
    • Allowing for Private Sharing with the Send Button
    • Allowing for Public Sharing with the Share Button
  • Chapter 16: Stepping Up Your Customer Engagement
    • Using Facebook Messenger to Communicate with Customers
    • Developing a Better Customer Experience
    • Getting Started with Facebook Live
    • Creating Broadcasts That Connect with Customers
• Part 5: The Part of Tens
  • Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them)
    • Think Like a Traditional Marketer
    • Use a Profile to Market Your Business
    • Use a Group to Market Your Business
    • Post with Shortened URLs
    • Wing It
    • Post at Bad Times
    • Be Pushy
    • Sell Too Little
    • Post Lengthy Updates
    • Ignore Comments
  • Chapter 18: Ten Business Tips for Facebook
    • Understand That Business Is Personal
    • Don’t Drink and Facebook
    • Keep Things Clean and Civilized
    • Be Careful Friending Strangers
    • Dress Up Your Page with Applications
    • Respect the News Feed
    • Don’t Be Afraid to Ignore People
    • Deal with Your Irate Users
    • Don’t Forget Birthday Greetings
    • Maintain Your Privacy
  • Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success
    • Know the Language, Eat the Food
    • Understand Why People Share
    • Be Useful and Helpful
    • Listen to Your Fans
    • Consistently Participate
    • Appreciate and Recognize Your Fans
    • Measure and Monitor
    • Be Fearless and Creative
• About the Author
  • Stephanie’s Dedication
  • Stephanie’s Acknowledgments
• Connect with Dummies
• Index
• End User License Agreement

UM RAFBÆKUR Á HEIMKAUP.IS

Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!

Rafbók til eignar
Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.

Þú kemst í bækurnar hvar sem er
Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).

Auðvelt að fletta og leita
Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.

Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.

Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.



Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu