Events Management
Námskeið
- FER509G Viðburðarstjórnun.
Ensk lýsing:
Electronic Inspection Copy available to instructors here Praise for the previous edition: 'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management.
Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set. Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.
As well as updated examples and legislation, this edition introduces new chapters on: Event entrepreneurship Project management and financing New Multimedia technology for events organisers Sustainable festivals and events Long term legacy and impacts The future of the industry An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.
Lýsing:
Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.
International case studies covering all manner of events are used throughout and include: · The impact of the London 2012 and Rio 2016 Olympic Games · Van Gogh Augmented Reality in Nuenen · Sands EXPO and Convention Center, Las Vegas · Glastonbury Music Festival · Lame Horse Night Club, Russia · The Leeds Caribbean Festival Suitable for Events Management students at Undergraduate and Postgraduate level.
Annað
- Höfundar: Razaq Raj, Paul Walters, Tahir Rashid
- Útgáfa:3
- Útgáfudagur: 2017-09-25
- Engar takmarkanir á útprentun
- Engar takmarkanir afritun
- Format:ePub
- ISBN 13: 9781473998377
- Print ISBN: 9781473948280
- ISBN 10: 1473998379
Efnisyfirlit
- Cover
- Half Title
- Publisher Note
- Title Page
- Copyright Page
- Contents
- Part 1 Events Concepts and Management
- 1 Introduction to Events Management
- 2 Events Destinations Management
- 3 Event Entrepreneurship
- 4 Human Resource Management
- Part 2 Events Finance and Law
- 5 Financial Management in the Events Industry
- 6 Costing, Pricing and Capital in the Events Industry
- 7 Project Management and Financing
- 8 Legal, Security, Safety and Risk Management
- Part 3 Events Marketing and Media
- 9 Event Sponsorship
- 10 Marketing Process, Communications and Public Relations
- 11 Brand Co-creation and Social Media
- 12 New Multimedia Technology for Events Organisers
- Part 4 Events Preparation and Operation
- 13 Events Assessing, Planning and Monitoring
- 14 Event Logistics
- 15 Event Production, Design and Lighting
- 16 Crowd Control and Crowd Dynamics
- 17 Expos, Conferences and Conventions
- Part V Events and Beyond
- 18 Sustainable Festivals and Events
- 19 Long-Term Legacy and Impacts
- 20 The Future of the Events Industry
- References
- Index
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- Gerð : 208
- Höfundur : 5882
- Útgáfuár : 2013
- Leyfi : 379
