Entrepreneurship, EMEA Edition
5.390 kr.
Annað
- Höfundar: William D. Bygrave, Andrew Zacharakis, Andrew C. Corbett
- Útgáfa:4
- Útgáfudagur: 01/2020
- Hægt að prenta út 10 bls.
- Hægt að afrita 2 bls.
- Format:ePub
- ISBN 13: 9781119636014
- Print ISBN: 9781119586722
- ISBN 10: 1119636019
Efnisyfirlit
- Cover
- Title page
- Preface
- Acknowledgments
- Chapter 1: The Power of Entrepreneurship
- Entrepreneurship and Small Business in the United States
- Causes of the Entrepreneurial Revolution
- Global Entrepreneurship Monitor
- Principal Findings from GEM
- Entrepreneurship Ecosystems and the Importance of Support
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Alison Barnard
- Chapter 2: The Entrepreneurial Process
- Critical Factors for Starting a New Enterprise
- Evaluating Opportunities for New Businesses
- Determining Resource Needs and Acquiring Resources
- Profit Potential
- Ingredients for a Successful New Business
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Vera Bradley
- Chapter 3: Opportunity Recognition, Shaping, and Reshaping
- From Glimmer to Action: How Do I Come Up with a Good Idea?
- Is Your Idea an Opportunity?
- The Opportunity Checklist
- “I Don't Have an Opportunity”
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Jim Poss
- Chapter 4: Prototyping Your Ideas
- What Is Prototyping?
- Types of Prototyping
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Balanced Snacking
- Chapter 5: Understanding Your Business Model and Developing Your Strategy
- The Business Model
- The First‐Mover Myth
- Formulating a Winning Strategy
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Zumba Fitness
- Chapter 6: Entrepreneurial Marketing
- Why Marketing Is Critical for Entrepreneurs
- Entrepreneurs Face Unique Marketing Challenges
- Acquiring Market Information
- Marketing Strategy for Entrepreneurs
- Guerrilla Marketing
- Marketing Skills for Managing Growth
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Appendix: Customer Interview
- Notes
- Case: Theo Chocolate
- Appendix: 1 Background and Explanations of Organic and Fair Trade in the Chocolate Industry
- Chapter 7: Building the Founding Team
- Power of the Team
- Where Do You Fit?
- How to Build a Powerful Team
- Bootstrapping: Building the Team Based on Stage‐of‐Venture Life
- Compensation
- External Team Members
- Keeping the Team Together
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Box, Inc.: Preserving Startup Culture in a Rapidly Growing Company
- Chapter 8: The Business Planning Process
- The Planning Process
- The Story Model
- The Business Plan
- Types of Plans
- Style Pointers for the Written Plan and Oral Presentation
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: P'Kolino
- Chapter 9: Building Your Pro Forma Financial Statements
- Common Mistakes
- Financial Statement Overview
- Building Your Pro Forma Financial Statements
- Comparable Method
- Building Integrated Financial Statements
- Putting It All Together
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: P'Kolino Financials
- Chapter 10: Financing Entrepreneurial Ventures Worldwide
- Entrepreneurial Financing for the World's Poorest
- Entrepreneurs and Informal Investors
- Crowdfunding
- Venture Capital
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Crowdfunding: A Tale of two Campaigns
- Chapter 11: Raising Money for Starting and Growing Businesses
- Jim Poss, BigBelly Solar
- Bootstrapping New Ventures
- Valuation
- Financing a New Venture
- Harvesting Investments
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Metacarta: Growing A Company, Do We Take The Vc Money?
- Chapter 12: Debt and Other Forms of Financing
- Getting Access to Funds—Start with Internal Sources
- Cash Conversion Cycle
- Working Capital: Getting Cash from Receivables and Inventories
- Using Accounts Receivable as Working Capital
- Sources of Short‐Term Cash: More Payables, Less Receivables
- Obtaining Bank Loans Through Accounts Receivable Financing
- Obtaining Loans against Inventory
- Obtaining “Financing” from Customer Prepayments
- Choosing the Right Mix of Short‐Term Financing
- Traditional Bank Lending: Short‐Term Bank Loans
- Equipment Financing
- Obtaining Early Financing from External Sources
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Feed Resource Recovery
- Chapter 13: Legal and Tax Issues, Including Intellectual Property
- Why, When, and How to Choose an Attorney
- Leaving Your Present Position
- Intellectual Property
- Choice of Legal Form
- Choosing a Name
- Legal and Tax Issues in Hiring Employees
- Raising Money
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Tessera
- Chapter 14: Entrepreneurial Growth
- Making the Transition from Startup to Growth
- A Model of Driving Forces of Growth
- The Growth Process
- Execution
- Opportunity Domain
- Organizational Resources and Capabilities
- Leadership
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Lazybones
- Chapter 15: Social Entrepreneurship
- Introduction
- The Rise in Social Entrepreneurship
- Social Entrepreneurship Defined
- A Social Entrepreneurship Typology
- Measuring Impact
- Conclusion
- Your Opportunity Journal
- Web Exercise
- Notes
- Case: Year Up: Workforce Training for Urban Youth
- Glossary
- Index
- End User License Agreement
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- Gerð : 208
- Höfundur : 15450
- Útgáfuár : 2020
- Leyfi : 380