Annað
- Höfundar: David Begg, Damian Ward
- Útgáfa:6
- Útgáfudagur: 2020-01-21
- Engar takmarkanir á útprentun
- Engar takmarkanir afritun
- Format:ePub
- ISBN 13: 9781526848147
- Print ISBN: 9781526848130
- ISBN 10: 1526848147
Efnisyfirlit
- Cover
- Title
- Copyright
- Dedication
- Brief Table of Contents
- Detailed Table of Contents
- Preface
- About the authors
- Acknowledgements
- Guided tour
- Connect
- Create
- Study skills
- Section 1 Introduction
- 1 Economics for business
- Economics for business at a glance
- 1.1 What is economics?
- 1.2 Business economics in context
- 1.3 Why study economics for business?
- 1.4 Business data application: understanding the main economic resources within major economies
- 1.5 Appendix: the economist’s approach
- Summary
- Learning checklist
- Questions
- Exercises
- 1 Economics for business
- 2 Consumers in the marketplace
- Demand theory at a glance
- 2.1 Business problem: what is the best price?
- 2.2 Introducing demand curves
- 2.3 Factors influencing demand
- 2.4 Measuring the responsiveness of demand
- 2.5 Income and cross-price elasticity
- 2.6 Business application: pricing strategies i—exploiting elasticities
- 2.7 Business application: pricing strategies ii—extracting consumer surplus
- 2.8 Business data applications
- Summary
- Learning checklist
- Questions
- Exercises
- 3 Firms in the marketplace
- Cost theory at a glance
- 3.1 Business problem: managing fixed and variable costs
- 3.2 The short and long runs
- 3.3 The nature of productivity and costs in the short run
- 3.4 Output decisions in the short run
- 3.5 Cost inefficiency
- 3.6 The nature of productivity and costs in the long run
- 3.7 Business application: linking pricing with cost structures
- 3.8 Business application: footballers as sweaty assets
- 3.9 Business data application: wages and productivity
- Summary
- Learning checklist
- Questions
- Exercises
- 4 Markets in action
- Market theory at a glance
- 4.1 Business problem: picking a winner
- 4.2 Bringing demand and supply together
- 4.3 Changes in supply and demand
- 4.4 Disequilibrium analysis
- 4.5 Price floors and ceilings
- 4.6 Pooling and separating equilibria
- 4.7 Business application: marketing pop concerts—a case of avoiding the equilibrium price
- 4.8 Business application: labour markets
- 4.9 Business data application: understanding supply and demand in the car market
- Summary
- Learning checklist
- Questions
- Exercises
- 5 Market structure and firm performance
- Perfect competition and monopoly at a glance
- 5.1 Business problem: where can you make profits?
- 5.2 Profit maximization
- 5.3 The spectrum of market structures
- 5.4 Perfect competition
- 5.5 Monopoly
- 5.6 Business application: when is a monopoly not a monopoly?
- 5.7 Business application: ‘Oops, we’re in the wrong box’—the case of the airline industry
- 5.8 Business data application: understanding the forces of competition
- Summary
- Learning checklist
- Questions
- Exercises
- 6 Strategic rivalry
- Strategic rivalry at a glance
- 6.1 Business problem: will rivals always compete?
- 6.2 Monopolistic competition
- 6.3 Oligopoly theory: natural and strategic entry barriers
- 6.4 Oligopoly theory: competition among the big ones
- 6.5 Competition among rivals
- 6.6 Game theory
- 6.7 Game theory extension: first-mover advantage
- 6.8 Business application: compete, co-operate or gain a first-mover advantage?
- 6.9 Business application: managing supply costs—anonymous auctions for supermarket contracts
- 6.10 Business data application: pork scratching producers fatten up
- Summary
- Learning checklist
- Questions
- Exercises
- 7 Growth strategies
- Growth strategies at a glance
- 7.1 Business problem: how should companies grow?
- 7.2 Reasons for growth
- 7.3 Horizontal growth
- 7.4 Vertical growth
- 7.5 Diversified growth
- 7.6 Evidence on mergers
- 7.7 Business application: horizontal growth by merger
- 7.8 Business application: vertical growth—moving with the value
- 7.9 Business application: economies of scope
- 7.10 Business data application: trends in mergers and acquisitions
- Summary
- Learning checklist
- Questions
- Exercises
- 8 Governing business
- Governing business at a glance
- 8.1 Business problem: managing managers
- 8.2 Profit maximization and the separation of ownership from control
- 8.3 Principal–agent theory
- 8.4 Business application: stock options and the reduction of agency costs
- 8.5 Regulation of business
- 8.6 Externalities
- 8.7 Dealing with externalities
- 8.8 Merit, demerit and public goods
- 8.9 Price volatility
- 8.10 Market power and competition policy
- 8.11 Assessing government interventions
- 8.12 Business application: carbon trading
- 8.13 Business data application: impact analysis and smart metering
- Summary
- Learning checklist
- Questions
- Exercises
- 9 Introduction to the macroeconomy
- Macroeconomics at a glance
- 9.1 Business problem: business cycles and economic uncertainty
- 9.2 Macroeconomic issues
- 9.3 The circular flow of income
- 9.4 National income determination and business cycles
- 9.5 Business application: predicting the business cycle
- 9.6 Business application: profiting from recession
- 9.7 Business data application: finding and understanding data on key components of aggregate demand
- Summary
- Learning checklist
- Questions
- Exercises
- 10 Measuring macroeconomic variables and policy issues
- Measurement and policy issues at a glance
- 10.1 Business problem: what are the macroeconomic policy issues?
- 10.2 GDP: measurement and policy
- 10.3 Inflation: measurement and policy
- 10.4 Unemployment
- 10.5 Balance of payments
- 10.6 Macroeconomic policies
- 10.7 Business application: international competitiveness and the macroeconomy
- 10.8 Business policy: inflation targeting?
- 10.9 Business data application: accuracy of economic data measurements
- Summary
- Learning checklist
- Questions
- Exercises
- 11 Exchange rates and the balance of payments
- Exchange rates at a glance
- 11.1 Business problem: membership of the eurozone?
- 11.2 Forex markets and exchange rate regimes
- 11.3 Fixed versus floating exchange rates
- 11.4 The balance of payments
- 11.5 Exchange rates and government policy
- 11.6 European monetary union
- 11.7 Business application: monetary sovereignty, exchange rate depreciation and export growth
- 11.8 Business application: hedging
- 11.9 Business data application: real exchange rates within the eurozone
- Summary
- Learning checklist
- Questions
- Exercises
- 12 Globalization
- Globalization at a glance
- 12.1 Business problem: how do we take advantage of the global economy?
- 12.2 Why is the global economy developing?
- 12.3 A closer look at the EU
- 12.4 To what extent are markets becoming global?
- 12.5 Business application: globalization—exploiting comparative advantage
- 12.6 Business application: sources of international competitiveness
- Summary
- Learning checklist
- Questions
- Exercises
- 13 Expenditure and fiscal policy
- Economic stability and demand-side policies at a glance
- 13.1 Business problem: who’s spending and where?
- 13.2 Consumption, investment expenditure and the business cycle
- 13.3 Fiscal policy
- 13.4 Government’s approach to managing fiscal policy
- 13.5 Foreign trade and aggregate demand
- 13.6 Business application: debt funding and crowding out
- 13.7 Business application: taxation or government spending?
- 13.8 Business data application: understanding the fiscal position and the implications for business
- Summary
- Learning checklist
- Questions
- Exercises
- 14 Money, banking and interest
- Money, banking and interest at a glance
- 14.1 Business problem: understanding how the monetary environment influences the commercial environment
- 14.2 What is money?
- 14.3 The banking system
- 14.4 Regulation
- 14.5 Credit creation and the money supply
- 14.6 The demand for money
- 14.7 Money market equilibrium
- 14.8 Monetary policy
- 14.9 Business application: monetary policy and investment
- 14.10 Business application: the importance of banking to the economy
- 14.11 Business data application: financial markets and the impact of quantitative easing
- Summary
- Learning checklist
- Questions
- Exercises
- 15 Inflation, output and economic policy
- Inflation, output and economic policy at a glance
- 15.1 Business problem: following an economic event/crisis, how does an economy return to equilibrium?
- 15.2 Short- and long-run macroeconomic equilibria
- 15.3 Employment, inflation and output
- 15.4 Inflation, aggregate demand and supply
- 15.5 Short- and long-run equilibria
- 15.6 Monetary policy rules
- 15.7 Adjustment speed
- 15.8 Business application: understanding the interest-rate path
- 15.9 Business application: recognizing the importance of real business cycles
- 15.10 Business data application: understanding the formation of inflationary expectations
- Summary
- Learning checklist
- Questions
- Exercises
- 16 Supply-side policies and economic growth
- Supply-side policies and economic growth at a glance
- 16.1 Business problem: assessing economic growth
- 16.2 Growth and aggregate supply
- 16.3 Neoclassical growth theory
- 16.4 Endogenous growth theory
- 16.5 Supply-side policies
- 16.6 Business application: how does innovation promote business?
- 16.7 Business application: the BRIC economies
- 16.8 Business data application: digging behind gross capital formation
- Summary
- Learning checklist
- Questions
- Exercises
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- Gerð : 208
- Höfundur : 15176
- Útgáfuár : 2020
- Leyfi : 379