Lýsing:
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include: changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
Annað
- Höfundur: Joep Cornelissen
- Útgáfa:7
- Útgáfudagur: 2023-10-14
- Hægt að prenta út 30 bls.
- Hægt að afrita 30 bls.
- Format:ePub
- ISBN 13: 9781529616071
- Print ISBN: 9781529600025
- ISBN 10: 1529616077
Efnisyfirlit
- List of Figures
- List of Tables
- List of Case Studies
- List of Case Examples
- About the Author
- Preface to the Seventh Edition
- Purpose of the Book
- Approach of the Book
- Readership of the Book
- Organization of the Book
- Acknowledgements
- Guided Tour
- Online Resources
- Part 1 Introduction to Corporate Communication
- 1 Defining Corporate Communication
- 1.1 Introduction
- 1.2 Scope and Definitions
- Case example 1.1
- 1.3 Trends in Corporate Communication
- Case study 1.1
- 1.4 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 2 Corporate Communication in Contemporary Organizations
- 2.1 Introduction
- 2.2 Integrated Communication
- Case example 2.1
- 2.3 Drivers for Integrated Communication
- 2.4 The Organization of Corporate Communication
- Case study 2.1
- 2.5 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 3 Corporate Communication in a Changing Media Environment
- 3.1 Introduction
- 3.2 The New Media Landscape
- Case example 3.1
- 3.3 Classifying Social Media
- 3.4 Challenges and Opportunities
- Case study 3.1
- 3.5 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 1 Defining Corporate Communication
- 4 Stakeholder Management and Communication
- 4.1 Introduction
- 4.2 Stakeholder Management
- 4.3 The Nature of Stakes and Stakeholders
- 4.4 Stakeholder Communication
- Case example 4.1
- 4.5 Stakeholder Engagement
- Case study 4.1
- 4.6 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 5 Corporate Identity, Branding and Corporate Reputation
- 5.1 Introduction
- 5.2 Corporate Identity, Image and Reputation
- 5.3 Corporate Branding
- Case example 5.1
- 5.4 Aligning Identity, Image and Reputation
- Case study 5.1
- 5.5 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 6 Communication Strategy and Strategic Planning
- 6.1 Introduction
- 6.2 Developing a Communication Strategy
- 6.3 Strategic Messaging and Content Platforms
- Case example 6.1
- 6.4 Planning and Executing Communication Programmes and Campaigns
- Case study 6.1
- 6.5 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 7 Research and Measurement
- 7.1 Introduction
- 7.2 Research and Evaluation
- Case example 7.1
- 7.3 Methods and Measures
- 7.4 Measuring Corporate Reputation
- 7.5 Theories on Measuring the Effects of Communication
- Case study 7.1
- 7.6 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 8 Media Relations
- 8.1 Introduction
- 8.2 Journalism and News Organizations
- 8.3 The Effects of News Coverage on Corporate Reputation
- 8.4 Framing News Stories
- Case example 8.1
- 8.5 Media Relations Tools
- Case study 8.1
- 8.6 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 9 Employee Communication
- 9.1 Introduction
- 9.2 Defining Employee Communication
- 9.3 Employee Communication and Organizational Identification
- Case example 9.1
- 9.4 Voice, Silence and Stimulating Employee Participation
- 9.5 Social Media, Networks and Communities of Practice
- Case study 9.1
- 9.6 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 10 Issues Management
- 10.1 Introduction
- 10.2 Defining Issues
- 10.3 Managing Issues
- Case example 10.1
- 10.4 Influencing Public Policy
- 10.5 Anti-Corporate Activism
- Case study 10.1
- 10.6 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 11 Crisis Communication
- 11.1 Introduction
- 11.2 Defining Crises
- 11.3 Crisis Management
- Case example 11.1
- 11.4 The Impact of a Crisis on Corporate Reputation
- 11.5 Communicating About a Crisis
- Case study 11.1
- 11.6 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 12 Leadership and Change Communication
- 12.1 Introduction
- 12.2 Defining Leadership and Change
- Case example 12.1
- 12.3 Communicating During a Change
- 12.4 Effective Leadership Communication
- Case study 12.1
- 12.5 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
- 13 Corporate Social Responsibility (CSR) and Community Relations
- 13.1 Introduction
- 13.2 Defining Corporate Social Responsibility
- Case example 13.1
- 13.3 Communicating About Corporate Social Responsibility
- 13.4 Community Relations
- Case study 13.1
- 13.5 Chapter Summary
- Discussion Questions
- Key terms
- Further Reading
- Notes
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- Gerð : 208
- Höfundur : 18084
- Útgáfuár : 2020
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