Efnisyfirlit

• List of Figures
• List of Tables
• About the Author
• Preface to the Fifth Edition
• Using This Book
• Endorsements
• PART ONE CONSUMER BEHAVIOUR IN CONTEXT
  • 1 Understanding Consumer Behaviour
    • Introduction
    • Defining consumer behaviour
    • Consumer behaviour in context
    • Consumer behaviour and the marketing mix: A brief insight
    • Consumers, relationship marketing and marketing planning
    • Antecedents of consumer behaviour
    • Psychology
    • Sociology
    • Anthropology
    • Economics
    • Neuroscience
    • Summary
    • More online
    • References
  • 2 Decisions, Behaviours and Interactions
    • Introduction
    • Decision-making using goals
    • Decision-making models
    • Interrupts
    • Risk and uncertainty
    • Pre-purchase activities
    • The search effort
    • Factors affecting the external search for information
    • Making the choice
    • Categorisation of decision rules
    • Involvement
    • Dimensions of involvement
    • Involvement with brands
    • Increasing involvement levels
    • Loyalty in buyer behaviour
    • Unsought goods
    • Summary
    • More online
    • References
  • 3 Consumption in B2C vs. B2B
    • Introduction
    • The decision-making unit
    • Influences on buyers
    • Classifying business customers
    • Business and commercial organisations
    • Reseller organisations
    • Government organisations
    • Institutional organisations
    • Buyers’ techniques
    • The Buygrid framework
    • Value analysis
    • Evaluating supplier capability
    • Evaluating supplier performance
    • Summary
    • More online
    • References
  • 4 Consumer Technology and Innovation
    • Introduction
    • Artificial intelligence (AI) replaces human interactions
    • Metaverse
    • Machine learning
    • Robotics and unmanned aerial vehicles (UAVs)/drones
    • Virtual reality (VR) and augmented reality (AR)
    • The Internet of Things (IoT)
    • Mobile technologies
    • Big data and analytics
    • Platforms and blockchains
    • Innovation
    • Adoption of innovation
    • Categories of innovation adopters
    • Innovative products
    • Marketing approaches to new product launches
    • Resistance to innovation
    • Summary
    • More online
    • References
• PART TWO CONSUMERS AS INDIVIDUALS (The Psychological Issues)
  • 5 Drive, Motivation and Hedonism
    • Introduction
    • Drive
    • Motivation
    • Classifying needs
    • Motivational factors
    • Individual factors
    • Motivational conflict
    • Goals
    • Heuristics
    • Hedonism
    • Understanding motivation
    • Research into motivation
    • Summary
    • More online
    • References
  • 6 The Self and Personality
    • Introduction
    • Self-concept
    • Personality
    • Approaches to studying personality
    • Type approach
    • Traits and factors
    • Psychographics
    • Summary
    • More online
    • References
  • 7 Perception
    • Introduction
    • Elements of perception
    • Creating a world-view
    • How we process data in our head
    • Culture and perception
    • Environmental influences
    • Perception and store atmospherics
    • Perception and consumers’ characteristics and behaviour
    • Combining factors
    • Subliminal perception
    • Colour
    • Passing off, brandalism and subvertising
    • Summary
    • More online
    • References
  • 8 Learning and Knowledge
    • Introduction
    • Defining learning
    • Studying learning
    • The need for knowledge
    • Sources of consumer knowledge
    • Summary
    • More online
    • References
  • 9 Attitude Formation and Change
    • Introduction
    • Defining attitude
    • Dimensions of attitude
    • Attitude formation
    • Attitude measurement
    • Functions of attitudes
    • Attitude and behaviour
    • The duality of private vs. public attitudes
    • Attitude vs. situation
    • Attitude towards adverts vs. attitude towards the brand
    • General vs. specific attitudes
    • Changing attitudes
    • Cognitive dissonance
    • Summary
    • More online
    • References
• PART THREE CONSUMERS AS SOCIAL ACTORS (The Sociological Issues)
  • 10 Reference Groups
    • Introduction
    • Formation of reference groups
    • Influence of reference groups
    • Modelling
    • Mechanisms of personal influence and word of mouth
    • The emergence of word of mouse
    • Summary
    • More online
    • References
  • 11 Age, Gender and Familial Roles
    • Introduction
    • How old are you? (Cohorts and subcultures developed using age)
    • Defining families
    • Influence of children on buying decisions
    • Changing nature of the family
    • Gender roles
    • Other functions of the family
    • Roles in family consumption
    • Summary
    • More online
    • References
  • 12 Culture and Social Mobility
    • Introduction
    • Culture
    • Subcultures
    • Social mobility (AKA class)
    • Summary
    • More online
    • References
  • 13 Ethical Consumption
    • Introduction
    • Definitions and categories
    • Ethics and the person
    • Ethics and the public
    • Disposal and recycling
    • Summary
    • More online
    • References
  • 14 Sustainable Consumption
    • Introduction
    • Definitions
    • A short look back on recent history
    • Principles of sustainable consumption
    • Consumption
    • Summary
    • More online
    • References
• Index

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