Consumer Behaviour

Námskeið VIÐ168F Neytendahegðun Ensk lýsing: Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. - Höfundar: Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele
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Consumer Behaviour

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Rafbók til leigu í 180 daga. Útgáfa: 4
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