Efnisyfirlit

• Half Title Page
• Title Page
• Copyright Page
• Brief contents
• Contents
• List of case studies
• Preface
• About the authors
• Authors’ acknowledgements
• Publisher’s acknowledgements
• Part A Consumers in the marketplace
  • Chapter 1 Consumer behaviour and consumer society
    • Chapter objectives
    • Introduction
    • Consumer behaviour: people in the marketplace
    • Consumer behaviour is a process
    • Consumer research and marketing strategy
    • Consumer behaviour as a field of study
    • Consumer culture
    • Global consumer culture
    • The politics of consumption
    • New forms of consumption: sharing stuff
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
  • Chapter 2 Shopping, buying and disposing
    • Chapter objectives
    • Introduction
    • Consumers’ choices
    • Antecedent states
    • Purchase environment
    • E-commerce: clicks vs bricks
    • Servicescapes: retailing as theatre
    • New media and technology in the retail scene
    • Product disposal
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
    • Case study A.1
    • Case study A.2
• Part B How consumers see the world and themselves
  • Chapter 3 Perception and meaning
    • Chapter objectives
    • Introduction
    • The perceptual process
    • Sensory systems
    • Perceptual selection
    • The meaning of things
    • A branded world
    • A postmodern consumer culture?
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
  • Chapter 4 The self
    • Chapter objectives
    • Introduction
    • Does the self exist?
    • Products that shape the self: you are what you consume
    • The digital self
    • Gender roles
    • Body image
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
  • Chapter 5 Motivation, lifestyles and values
    • Chapter objectives
    • Introduction
    • The motivation process: why ask why?
    • Motivational strength
    • Motivational direction
    • Motivational conflicts
    • How can we classify consumer needs?
    • Some classifications of consumer needs
    • Consumer involvement
    • Lifestyles, consumer identity and consumption choices
    • Lifestyle marketing
    • Psychographics
    • Values
    • The means–end chain model
    • Sustainability: a new core value?
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
    • Case study B.1
    • Case study B.2
• Part C Consumers as decision-makers
  • Chapter 6 Learning and memory
    • Chapter objectives
    • Introduction
    • Behavioural learning theories
    • Marketing applications of learning principles
    • The role of learning in memory
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
  • Chapter 7 Attitudes
    • Chapter objectives
    • The power of attitudes
    • The function of attitudes
    • How do we form attitudes?
    • Attitudes and consistency
    • Measuring attitudes
    • Do attitudes predict behaviour?
    • How do marketers change attitudes?
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
  • Chapter 8 Decision-making
    • Chapter objectives
    • Introduction
    • Hyperchoice
    • Self-regulation
    • Cognitive decision-making
    • Habitual decision-making
    • Affective decision-making
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
    • Case study C.1
    • Case study C.2
    • Case study C.3
• Part D European consumers and their social groups
  • Chapter 9 Groups and social media
    • Chapter objectives
    • Introduction
    • Groups
    • Social power
    • Reference groups
    • Conformity
    • Word-of-mouth communication
    • Opinion leadership
    • The social media revolution
    • Digital word of mouth
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
  • Chapter 10 European families: types, structures, decision-making and age cohorts
    • Chapter objectives
    • Introduction
    • The family
    • The intimate corporation: family decision-making
    • Children as decision-makers: consumers-in-training
    • Age and consumer identity
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
  • Chapter 11 Income and social class
    • Chapter objectives
    • Introduction
    • Consumer spending and economic behaviour
    • Social class
    • How social class affects purchase decisions
    • Status symbols
    • Capital and practices: class-based lifestyles
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
    • Case study D.1
    • Case study D.2
    • Case study D.3
• Part E Culture and European consumers
  • Chapter 12 Culture and consumer behaviour
    • Chapter objectives
    • Introduction
    • Culture and consumption
    • Cultural systems
    • Magic, myths and rituals
    • Sacred and profane consumption
    • The impact of religion on consumption
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
  • Chapter 13 Cultural Change Processes
    • Chapter objectives
    • Introduction
    • Modes of cultural production
    • The diffusion of innovations
    • The fashion system
    • Acculturation processes
    • Chapter summary
    • Key terms
    • Consumer behaviour challenge
    • Notes
    • Case study E.1
    • Case study E.2
    • Case study E.3
• Glossary
• Indexes
• Back Cover

UM RAFBÆKUR Á HEIMKAUP.IS

Bókahillan þín er þitt svæði og þar eru bækurnar þínar geymdar. Þú kemst í bókahilluna þína hvar og hvenær sem er í tölvu eða snjalltæki. Einfalt og þægilegt!

Rafbók til eignar
Rafbók til eignar þarf að hlaða niður á þau tæki sem þú vilt nota innan eins árs frá því bókin er keypt.

Þú kemst í bækurnar hvar sem er
Þú getur nálgast allar raf(skóla)bækurnar þínar á einu augabragði, hvar og hvenær sem er í bókahillunni þinni. Engin taska, enginn kyndill og ekkert vesen (hvað þá yfirvigt).

Auðvelt að fletta og leita
Þú getur flakkað milli síðna og kafla eins og þér hentar best og farið beint í ákveðna kafla úr efnisyfirlitinu. Í leitinni finnur þú orð, kafla eða síður í einum smelli.

Glósur og yfirstrikanir
Þú getur auðkennt textabrot með mismunandi litum og skrifað glósur að vild í rafbókina. Þú getur jafnvel séð glósur og yfirstrikanir hjá bekkjarsystkinum og kennara ef þeir leyfa það. Allt á einum stað.

Hvað viltu sjá? / Þú ræður hvernig síðan lítur út
Þú lagar síðuna að þínum þörfum. Stækkaðu eða minnkaðu myndir og texta með multi-level zoom til að sjá síðuna eins og þér hentar best í þínu námi.



Fleiri góðir kostir
- Þú getur prentað síður úr bókinni (innan þeirra marka sem útgefandinn setur)
- Möguleiki á tengingu við annað stafrænt og gagnvirkt efni, svo sem myndbönd eða spurningar úr efninu
- Auðvelt að afrita og líma efni/texta fyrir t.d. heimaverkefni eða ritgerðir
- Styður tækni sem hjálpar nemendum með sjón- eða heyrnarskerðingu