1. Bækur og afþreying
  2. Bækur og kort
  3. Rafbækur
  4. Hugvísindi
  5. Tungumál
  6. Enska

Business Writing For Dummies

Vörumerki: Dummies Series
Vörunúmer: 9781119369035
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2.490 kr.

Business Writing For Dummies

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Rafræn bók. Uppl. sendar á netfangið þitt eftir kaup
Rafbók til leigu í 120 daga. Útgáfa: 2

Efnisyfirlit

  • Cover
  • Introduction
    • About This Book
    • Foolish Assumptions
    • How This Book Is Organized
    • Icons Used in This Book
    • Beyond the Book
    • Where to Go from Here
  • Part 1: Winning with Writing
    • Chapter 1: Make Writing Your Not-So-Secret Weapon
      • Putting Good Writing to Work for You
      • Planning and Structuring Every Message
      • Applying the Goal-Plus-Audience Strategy to All Business Needs
    • Chapter 2: Planning Your Message Every Time
      • Adopting the Plan-Draft-Edit Principle
      • Fine-Tuning Your Plan: Your Goals and Audience
      • Making People Care
      • Choosing Your Written Voice: Tone
      • Using Relationship-Building Techniques
    • Chapter 3: Making Your Writing Work: The Basics
      • Stepping into Twenty-First-Century Writing Style
      • Energizing Your Language
      • Employing Reader-Friendly Graphic Techniques
    • Chapter 4: Self-Editing: Professional Ways to Improve Your Work
      • Changing Hats: From Writer to Editor
      • Reviewing the Big and Small Pictures
      • Moving from Passive to Active
      • Sidestepping Jargon, Clichés, and Extra Modifiers
    • Chapter 5: Fixing Common Writing Problems
      • Organizing Your Document
      • Catching Common Mistakes
      • Reviewing and Proofreading: The Final Check
  • Part 2: Applying Your Skills to Business Messages and Documents
    • Chapter 6: Writing Messages That Get Results
      • Fast-Forwarding Your Agenda with Email
      • Starting Strong
      • Building Messages That Achieve Your Goals
      • Structuring Your Middle Ground
      • Closing Strong
      • Polishing Your Email
      • Good Letter Writing Techniques
    • Chapter 7: Creating High-Impact Business Materials
      • Creating Valued Reports
      • Fast-Tracking Your Proposals
      • Writing an Executive Summary
      • Writing Tips for All Business Documents
  • Part 3: Writing to Present Yourself Effectively
    • Chapter 8: Speaking Well for Yourself
      • Building Your Elevator Speech
      • Preparing and Giving Presentations
      • Composing Talking Points for Live Interaction
    • Chapter 9: Telling Your Business Stories
      • Finding Your Core Business Message
      • Finding, Shaping, and Using Stories
      • Telling Your Story with Video
    • Chapter 10: Writing for the Job Hunt
      • Knowing and Expressing Your Value
      • Writing Résumés That Win the Race
      • Succeeding with Cover Letters
      • Networking with Messages
  • Part 4: Evolving Your Writing for Online Media
    • Chapter 11: Writing for the Digital World
      • Positioning Yourself Online
      • Strategizing Your Platform Choices
      • Writing for Digital Media
      • Translating text into visuals
    • Chapter 12: Creating Your Online Presence
      • Creating a Website from the Ground Up
      • Creating a Blog
      • Networking with Twitter
      • Writing Online Profiles
      • Using Social Media Platforms
  • Part 5: Extending Your Writing Skills
    • Chapter 13: Writing and the Independent Worker
      • Writing Persuasively Cross-Media
      • Introducing Yourself in Writing
      • Writing to Pitch Your Services
      • Creating Letters That Sell
      • Writing Difficult Messages
      • Communicating as a Virtual Worker
      • Pitching the Media
    • Chapter 14: Writing Well to Manage Well
      • Communicating as a Manager
      • Writing to Higher-Ups
      • Writing Backup Memos
  • Part 6: The Part of Tens
    • Chapter 15: Ten Ways to Advance Your Career with Writing
      • Write to Build Relationships
      • Write a Great Elevator Speech
      • Write Your Own Long-Range Career Plan
      • Write an Ad for Your Dream Job
      • Go Out of Your Way to Thank People
      • Take Notes to Control the Conversation
      • Use Social Media Strategically
      • Know How to Explain Your Value
      • Profile Your Higher-Ups
      • Create Talking Points
    • Chapter 16: Ten Ways to Energize Your Résumé
      • Don’t Apply for the Job You Have Now
      • Adopt the Employer’s Language
      • Write Clearly and Concisely
      • Communicate What You Actually Do
      • Write Narratives, Not Just Bullets
      • Sidestep Jargon and Business-Speak
      • Use Action Verbs to Prove What You Accomplished
      • Write in a Confident, Positive Tone
      • Incorporate Keywords
      • Make It Look Good
    • Chapter 17: Ten Steps to Creating Video
      • Know Your Goal, Know Your Audience
      • Plan Your Production Style and Content
      • Write a Word + Picture Script
      • Create a Shot List
      • Lights, Action, Camera
      • Review Your Shoot and Other Resources
      • Find a Good Lead
      • Match Picture and Words
      • Craft the Right Words
      • Let Me Entertain You
  • About the Author
  • Connect with Dummies
  • End User License Agreement

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Eiginleikar
Vörumerki: Dummies Series
Vörunúmer: 9781119369035
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