Efnisyfirlit

• Cover
• Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • Beyond the Book
  • Where to Go from Here
• Part 1: Getting Started with Business Plans
  • Chapter 1: Powering Up for Business Success
    • Selling Yourself on the Importance of Business Planning
    • The Anatomy of a Business Plan
    • Establishing Your Planning Objectives
    • Identifying Your Business Plan Audiences and Key Messages
    • Establishing Your Plan’s Time Frame
    • Launching the Planning Process
    • Forms
  • Chapter 2: Developing the Idea That Powers Your Plan
    • Recognizing the Power of a Good Idea
    • Searching Out Great Business Ideas
    • Putting a Promising Idea to the Test
    • Forms
  • Chapter 3: Defining Your Business Purpose and Structure
    • Knowing What Business You’re In
    • Choosing the Right Business Structure
    • Giving Your Company Its Mission
    • Exploring Values and Vision
    • Setting Goals and Objectives
    • Putting Your Principles into Practice
    • Forms
• Part 2: Developing Your Plan’s Components
  • Chapter 4: Understanding Changing Conditions, Customers, and Competition
    • Zooming In on Your Industry
    • Defining Your Customers
    • Defining and Addressing Market Shifts
    • Sizing Up Your Competition
    • Reimagining How to Do Business in Today’s Environment
    • Forms
  • Chapter 5: Charting Your Strategic Direction
    • Matching Your Capabilities to Business Opportunities and Threats
    • Defining Your Business Model
    • Charting Your Future
    • Outlining an Exit Strategy
    • Forms
  • Chapter 6: Describing Your Business and Its Capabilities
    • Introducing Your Business
    • Describing Your Business Capabilities
    • Updating Capabilities to Meet Challenges and Seize Opportunities
    • Staying Focused on What You Do Best
    • Forms
  • Chapter 7: Crafting Your Marketing Plan
    • Marketing at a Glance
    • Marketing to a Digitally Connected and Mobile Market
    • Analyzing Your Market Situation
    • Setting Marketing Goals and Objectives
    • Putting Your Position and Brand into Words
    • Boosting Online Presence: The Most Traveled Route to Most Businesses
    • Zooming In on Your Target Market
    • Designing Marketing Strategies
    • Forms
  • Chapter 8: Finding Your Funding
    • Forecasting Your Funding Requirements
    • Searching for Money in All the Right Places
  • Chapter 9: Tallying Your Financial Situation
    • Decoding Financial Terminology
    • Putting Together an Income Statement
    • Creating Your Balance Sheet
    • Constructing a Cash-Flow Statement
    • Forecasting and Budgeting
    • Dealing With Regulations and Taxes
    • Forms
• Part 3: Tailoring Your Plan to Fit Your Business
  • Chapter 10: Planning for aOne-Person Business
    • Having What It Takes to Succeed in a One-Person Business
    • Tailoring a Business Plan to Fit Your One-Person Enterprise
    • Running Your One-Person Business Like a Business
    • Forms
  • Chapter 11: Planning for a Small Business
    • Recognizing Why Your Small Business Needs a Plan
    • Preparing the Contents of Your Small Business Plan
    • Keeping an Eye on the Business Horizon
    • Growing — or Not Growing — Your Small Business
    • Keeping It in the Family
    • Preparing to Sell Your Small Business
    • Forms
  • Chapter 12: Planning for a Virtual Business
    • Understanding the Benefits and Risks of a Virtual Business
    • Running and Planning a Virtual Business
    • Staying One Step Ahead of a Fast-Changing Business Model
    • Forms
  • Chapter 13: Planning for an Established Business
    • Purpose-Driven Planning
    • Planning to Raise Capital
    • Planning for Business Growth
    • Planning to Lock in Customer Loyalty
    • Planning in Times of Trouble
    • Charting a Turnaround
    • Pivoting Your Business
    • Planning for a Merger or Sale
    • Forms
  • Chapter 14: Planning for a Nonprofit Organization
    • Running a Nonprofit Like a Business
    • Organizing to Do Good Work
    • Gathering Grants and Courting Donors
    • Keeping the Books
    • Marketing and Promoting a Nonprofit
    • Forms
  • Chapter 15: Planning in a Transformed World
    • Recognizing the Drivers of Change
    • Proactively Planning for Change
    • Becoming a Change Master
    • Forms
• Part 4: Making the Most of Your Plan
  • Chapter 16: Putting Your Plan Together
    • Making a List and Checking It Twice
    • Locating Additional Resources
    • Assembling Your Planning Team
    • Targeting Your Plan to Key Audiences
    • Fitting the Pieces Together
    • Forms
  • Chapter 17: Implementing Your Plan
    • Organizing around Your Business Plan
    • Getting Team Buy-In
    • Keeping Your Plan Current
    • Nurturing Tomorrow’s Leaders
    • Forms
• Part 5: The Part of Tens
  • Chapter 18: Ten Signs That Your Plan May Need an Overhaul
    • Costs Rise, Revenues Fall
    • Sales Figures Head South
    • You Don’t Meet Financial Projections
    • Employee Morale Sags
    • Key Projects Fall Behind Schedule
    • New Competitors Appear
    • Technology Shakes Up Your World
    • Important Customers Defect
    • Business Strategy Does a 180
    • Growth Is Out of Your Control
  • Chapter 19: Ten Questions to Ask Before You Finish Your Business Plan
    • Does the Plan Realistically Assess Your Business Idea?
    • Do the Financials Add Up?
    • Does the Plan Adequately Describe Your Customers and What They Want?
    • Does the Plan Establish a Clear Timeline?
    • Does the Plan Spell Out Specific Goals and Objectives?
    • Will the Plan Guide and Inspire Employees?
    • Is the Writing Clear and Jargon-Free?
    • Is the Plan Concise?
    • Does Your Strategy Allow for the Unexpected?
    • What Would Your Competitors Think?
• Appendix: What You Can Find Online
• About the Authors
• Connect with Dummies
• End User License Agreement

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