Specially formulated for those rocking wavy or curly hair, this moisturising, sulphate-free shampoo nourishes and defines curls, coils and waves, without stripping them of their much-needed natural oils. Fortified with rice amino acids and ultra-hydrating avocado oil, this shampoo increases the softness and body of curls without weighing them down.

Formulated with clever, naturally-derived cleansers that remove dirt and build up without stripping curls of much-needed moisture, Briogeo’s Curl Charisma Rice Amino + Avocado Hydrating Shampoo is a game-changing must-have for all those with coiling curls, wild waves and formidable frizz.

Ultra-hydrating shea butter and avocado oil increase hair's softness and enhance the body of curls without weighing them down. Meanwhile, rice amino acids penetrate the hair shaft to effectively lock out frizz-causing environmental moisture, while tomato fruit ferment seals the cuticle to ensure that hair dries consistently, allowing for uniform curl formation.

Apply to wet hair and massage vigorously for about 30 seconds as the lather builds, then rinse. If your hair has extra build-up, rinse and repeat. For best results, follow with Curl Charisma Rice Amino + Shea Curl Defining Conditioner.

Precautions: Avoid contact with eyes. For external use only.