ISE eBook Online Access for Advertising and Promotion

Námskeið MAR2206 Markaðsfræði II  MAR2206090 Markaðsfræði II (Auglýsingar og kynningarmál) 108.6.0 BMBF Boðmiðlun og birtingafræði . Ensk lýsing: Belch/Belch 11th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. - Höfundar: George Belch, Michael Belch
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ISE eBook Online Access for Advertising and Promotion

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